Tod Chretien – Tod splits his time at Express between diagnosis and
Chamnan Yan “Nan” R&R tech Express Transmissions
developing Mario’s management software – EZ manager.
the first industry to feel the pinch was of 2008 was their worst month since While speaking with Bob Cooper,
real estate. Mario saw those early signs opening. That’s when Mario came to Mario mentioned that he was getting
of economic collapse, and decided to Expo in Las Vegas. close to averaging $50,000 a month
head back to his roots: transmission There he listened to the presenters, in sales. “Have you even considered
repair. and took what they said to heart. He working toward $100,000 a month?”
He and his wife, Maria, opened listened to the folks in the focus group Bob asked. It never occurred to him;
Express Transmission early in 2008; videos and began to think differently but why not? Why not have a goal of
a 4000 square-foot, 5-bay shop. He about his customers, and their needs. $100,000 per month?
began with himself, his wife, and one He began to realize that what consum- That simple question opened a
fulltime rebuilder. ers were really looking for was some- whole new set of goals for Mario. He
Like most startups, they had good one to trust. went back to his shop invigorated, with
months and some not so good. October He also reexamined his goals. new concepts and ideas to try.
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GEARS March 2010 45
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