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FEATURE STORY CARACTERÍSTICA
Apparel Trends and Bargains Tendencias y ofertas en Indumentaria
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Mid-America Liquidators handles liquidation saldos, actualmente hay una abundante combinación
merchandise of all types, including furniture, mattresses, de indumentaria disponible para los cazadores de ofertas,
domestics, shoes, appliances, electronics, hardware and pero no necesariamente en las mismas cantidades de
much more. In the apparel area, it sells mixed pallets. hace algunos años, dado que los minoristas de gran
Olivarez observes, “You get a variety of all different brands envergadura han adquirido la habilidad de saber cuánta
that can range from Polo, Ralph Lauren, Tommy Hilfi ger mercadería comprar.
and Calvin Klein, to Seven for Mankind, True Religion and Mid-America Liquidators cuenta con mercadería de
Dockers. It is just variety pallets.” Mid-America customers liquidación de todo tipo, incluso muebles, colchones,
do not have to be concerned about getting stuck with too artículos para el hogar, calzado, electrodomésticos, artículos
much of the same product, even if it does come by the electrónicos, y mucho más. En el área de indumentaria,
pallet. Olivarez says that the pallets are not, for example, a trabaja con paletas mixtas. Olivarez observa que “se
solid pallet of True Religion jeans, in which a retailer could ofrece una variedad de marcas diferentes, que abarcan
be overwhelmed with 200 pairs of a product. He says that desde Polo, Ralph Lauren, Tommy Hilfi ger y Calvin Klein,
a pallet may have 20 to 30 different brands in it. It could hasta Seven for Mankind, True Religion y Dockers. Son
be men’s, women’s, or children’s apparel. All of the pallets simplemente paletas de productos variados”. Los clientes
are manifested, so the retailer can get to see what is on the de Mid-America no deben preocuparse por la posibilidad
pallet before buying it. de quedar vinculados a una cantidad excesiva del mismo
Mid-America Liquidators’ pricing on these pallets is producto, aun cuando éste se adquiera con la paleta.
as follows: A piece of apparel, a pair of jeans for example, Olivarez dice que las paletas no están compuestas, por
is produced by a major manufacturer, tagged with a retail ejemplo, únicamente de jeans True Religion, de modo que
price perhaps of $29, and then shipped to a major retailer. un minorista pueda quedar atiborrado de 200 pares de
continued on page 14 continúa en la página 14
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