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TEMPORARY TATTOOS
MARKETING
Email
BIG PROFITS
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EMAIL MARKETING has now
come of age, with an extremely
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tracking, reporting, and automated
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campaigns now available. More
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businesses should be adding
it to their marketing solutions,
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according to Tim Pacileo, president,
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of theBoardRoomAdvisors. “Back
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in the early days, goods and
services were marketed exclusively
Your 1st Order
by word of mouth and then by
print, initially newspapers that
contained advertisements,” he
says. “Following newspapers came
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direct mail and billboards and
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other forms of print media, then
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radio and TV. Today, we also have
the Internet, with social networks
such as Facebook, MySpace and
Twitter, websites and blogs, and
email marketing.
“In these examples not one
of the previous marketing/sales
solutions was removed. We can
still go to the local bank branch
and conduct business with a teller,
and we still receive direct mail
advertisements and newspapers
with ads. What we did was add
new channels to our marketing
mix and that’s exactly what email
marketing is today; a new channel
that we need to incorporate into
our marketing.” Pacileo says that
the new and improved email
solutions of today provide insight
and analytics into sales and
marketing that was not possible
even a few years ago. Not only is
email marketing very cost effective,
it also tracks what transpired with
email, such as:
continued on page 100
96 March 2010 www.MerchandiserGroup.com
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