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MARKETING
Learn From Jewelry Websites
DOES YOUR website sell jewelry?
JewelerWebsites.com, has hosted from the website. The website
Or are you a brick and mortar and maintained more than 312 will only let one jewelry store
store looking to grab a bigger jewelry related websites since per Zip Code participate in this
share of the market? If you fi t 2003. In tracking users since education. Weekly live video
either of these descriptions, you 2003, it has discovered key trends Q&A training is offered to
need to check out The Jeweler to assist in online marketing for interested “students,” as part of
Website Advisory Group (jWAG) jewelry stores. the educational process. The
at
www.jewelerwebsiteag.com. Training at this website is subscription costs $197 per
This group, headquartered available in written format month, and grants full access
in Totowa, NJ, is publishing as videos, and also as audio to the library of data, as well as
research data about advertising recordings. Here are the formats: live Q&A sessions. jWAG and
and online marketing techniques written lessons are available in
JewelerWebsites.com are both
related to jewelry stores, and eBook format, PDF and standard owned by Psi Prime, Inc., a
offering training. web pages; videos are available website programming and design
The website was launched for viewing from the website, fi rm, founded in 1994. ■
earlier this year, and can be through TiVo, or ordered as
helpful for online and brick and DVDs; and audio recordings will Visit
IndependentRetailer.com,
mortar stores. The company, be available as MP3 downloads
For Today’s Business News & Updates.
Secrets for Small
fresh customer experience. 9) Plan for financing
Biz Success
7) Network to build buzz success. Even if you’re in
continued from page 88 and referrals. Join groups that business, you should have a
represent your clients. If you business plan ready to submit
to sell your products, not just
don’t have the money to join to potential lenders. Know
promote the brand.
an association, offer to donate how additional funding will
5) Free up time to sharpen
your services. Take advantage help you grow your business,
your focus. Organize for
of social gatherings, committee and demonstrate your ability to
success. Set a time each week
appointments, membership repay the loan.
to handle routine tasks. Use
meetings and networking events. 10) Consider an LLC.
a PDA to keep track of phone
Each meeting is an opportunity As a sole proprietor, you are
numbers, dates, appointments
for referrals. personally liable for the debts
and meetings.
8) Track your cash fl ow. and liabilities of your business.
6) Create experience
The one thing all businesses A corporation or limited liability
events to draw in customers.
need is cash. Ensure that you corporation (LLC) protects your
Host special events like
collect receivables within 30 personal assets and property.
demonstrations, trunk shows and
days. Monitor invoices. Pay You can register your business
classes. Offer rebate programs
early when you get a discount. as a separate legal entity.
to encourage repeat purchases.
A lways keep an eye on your cash. For more information, click
Rearrange merchandise to make
Prepare cash fl ow reports so you on:
www.SCORE.org ■
it appear fresh, and provide a
understand your cash needs.
For The Best Service Say You Saw It In The Midwest Merchandiser March 2010 91
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