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Cautious Optimism a year ago, when 70 percent were
Over 400 designs
Aluminum with
for 2010
pessimistic. Similarly, 41 percent
continued from page 74 of those surveyed who market
baked enamel
abroad are optimistic about
0 Military
manufacturers’ average revenue
prospects for the world economy,
50 percent are uncertain, and only
0 Beverages
growth for calendar year 2009
ended with a double digit loss
nine percent are pessimistic.
0 Patriotic
(minus 11 percent), with only 20
“We are beginning to see
0 Novelty
percent reporting positive growth.
cautious optimism about the
However, the majority (57 percent)
economy in the industrial
0 Flags
forecast positive revenue growth
manufacturing sector,” said
0 Confederate
for their own companies in 2010,
Barry Misthal, U.S. industrial
with 19 percent forecasting double
manufacturing leader for
0 Sports
digit growth.
PricewaterhouseCoopers. “There
0 Organizations
Looking ahead, 47 percent of
is a sense that the worst is over,
0 Religious
respondents are optimistic about
but recovery will be slow. These
the 12 month outlook for the U.S.
manufacturing executives are
No minimum order economy, similar to the prior
still facing a signifi cant challenge
We Ship UPS. C.O.D.
quarter. Only ten percent remain
to their growth targets, from a
CPB Enterprises
pessimistic, and 43 percent are
lack of demand. The industry
uncertain. This level of cautious
needs improved momentum in
219-932-0127
optimism is in sharp contrast to
continued on page 78
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76 March 2010 www.MerchandiserGroup.com
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