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FASHION COOL CUFF FEATURE STORY
PINS BRACELETS
Apparel Trends
this merchandise. If they lay
and Bargains out 1,500 pieces and then sell
continued from page 16 for about $1 per piece, they are
essentially doubling their money.
CHA CHA RINGS 72 CHOKERS anything from belts, underwear, This is good merchandise for
& MORE FOR $42
purses, or hats, and be mixed into anyone, from a fl ea market to a
Gaylord boxes, however it comes small chain of stores.”
off the shelves of the store. “There Smith says his customers are
are between 1,500 to 3,000 pieces never overwhelmed by 1,500
in a box, he estimates. “We sell to 3,000 pieces of one type of
SEE ALL OF OUR
merchandise, such as scarves.
GREAT JEWELRY
at bulk, but everything is brand
RIGHT NOW ON THE WEB. new, and we sell it for $.55 per “The SKUs are real shallow,”
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unit. This merchandise is not for he asserts. “So you may end up
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the Marshalls or the TJ Maxx’s with three of the same thing. If the
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of the world. It is for the retailer SKUs were deep, the major stores
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that owns a few stores. Retailers would leave the merchandise on
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SETS JEWELRY
buy these boxes and spread out their shelves. When the SKUs
the merchandise throughout the start getting short, major retailers
store. Much of this merchandise need to replace that merchandise
has retail tags on it. Our customers with SKUs of depth.”
are anyone from the fl ea market Apparel is not as available in
people on up. There is value in continued on page 20
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18 March 2010 www.MerchandiserGroup.com
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