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Apparel Trends
huge discount off the original available product.”
and Bargains $29 price tag. “This merchandise Some apparent niche markets
continued from page 10 is all priced the same; we sell it are also doing quite well. Remi
at 25 percent,” says Olivarez. Hu, sales manager, Spring Import,
Mid-America Liquidators’ “With each pallet, you take the Inc., Brooklyn, NY, notes that the
pricing on these pallets is as total quantity and the price is 25 fi rm sells knit tops, hooded Ts, zip
follows: A piece of apparel, a pair percent. The price is on the cover hoodies, chemise, nightgowns and
of jeans for example, is produced sheet when we fax or email it to pajamas. It has found a particularly
by a major manufacturer, tagged the customer. If a customer calls strong niche in sleepwear this
with a retail price perhaps of us and says they want women’s year. “We do a lot of sales with
$29, and then shipped to a major clothes, we will look at our pallets sleepwear,” he says. “It is a good
retailer. Some merchandise does for one containing a large amount seller year round. We price our
not sell, and Mid-America obtains of women’s clothing and send it to sleepwear very aggressively, and
it. If Mid-America Liquidators them. If they say they want men’s the price point is probably the
buys that pair of jeans from the clothing, we look around for a main reason it is one of our best
retailer, it will sell its customer pallet heavy in men’s apparel. If items. We notice that a lot of our
this pair of jeans for $7.25, or 25 they want just a variety of clothing customers today are looking for
percent of the $29 price tag. The such as children’s, women’s and packaged type goods such as pre-
Mid-America customer may sell men’s, we will send that to them. wrapped items, or items that are
that pair of jeans to its consumer Our sales executives try to fi t what ready to be gifted.” Sweaters and
for around $13.50, which is a the customers’ needs are, with our
continued on page 14
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12 March 2010 www.MerchandiserGroup.com
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