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FREE TERMINALS
MARKETING
INCLUDING WIRELESS!
Email Marketing
continued from page 96
HOT LOW RATES!
Was it opened, and by how
RATES STARTING AT
many people?
1.19%
Who were they and how long
did they read it?
Did they click on a link for more
info or for a discount coupon?
Did they forward it to
FREE
a friend?
VeriFone
Vx510
Did they share it online on
Facebook, Twitter, etc?
Pacileo points out that
Our Low Rate Guarantee: options can also be added on,
We will give you $500 if we
such as auto responder, that
can’t beat your current rate!
schedule a whole series of emails
Sign up by Phone in 6 Minutes!
based on how the initial emails



swww.nabancard.com/md
were received. For example, if
the email was not opened after
North American Bancard is a registered ISO/MSP of HSBC Bank USA, National Association, Buffalo, NY and
a number of days, a few more
Wells Fargo Bank, N.A., Walnut Creek, CA. American Express and Discover require separate approval.
Free Terminal placement, some restrictions apply. Contact a NAB representative for details. emails are sent out, and if those
are not opened, an automated
phone call can ask if the
SHEET SETS
individual received the emails.
The results are available almost
immediately, so you can see if
WHOLESALE
the campaign was successful, or
Call Now &
if you need to rethink it before
BED SHEETS
Ask About Our
moving forward.
SPECIALS! Using 2009 Direct Marketing
Association statistics, Pacileo
BUY DIRECT & SAVE
compares the numbers and
compares the rate of return on
908-352-5400
some key marketing solutions.
“We can clearly see commercial
email has approximately three
times the rate of return of direct
UNLIMITED
WE WILL mail, and approximately six times
INVENTORY!
BEAT that of catalogs. If we took a cost
ANY PRICE!!
per thousand approach, we can
see how easily it is to reallocate
a portion of the budgeting dollars
WE CARRY
ALL
BEST PRICE
from direct mail and catalogs to
THREAD COUNTS
ON MARKET!
email,” he notes. ■
24 COLORS TO CHOOSE FROM
Visit IndependentRetailer.com,
COUNTRY CLUB PRODUCTS www.countryclubproducts.com
For Today’s Business News & Updates.
100 March 2010 www.MerchandiserGroup.com
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