Who gets it? Strengths CASE STUDY
The Sports Management If you need to tell the
ezine dominator campaign
ezine is read by managers, industry about a new launch
Gathering prospects and making sales
decision-makers and buyers or some important company
from across all parts of news, the ezine can reach
Our client wanted to buyers could order directly
the industry. Readers are out to the market quickly
launch a new product and from the catalogue.
operators and decision- and cost-ef_f ectively.
the brief was to generate We then linked this to an
makers in a wide range It also allows you to link
sales leads quickly and to ezine dominator so each
of sports facilities, from to a range of other digital
make maximum impact. time a buyer read a story on
stadiums to swimming promotions such as video,
The client also wanted to the ezine, the company’s
pools and from tennis PDF downloads and digital
give buyers the opportunity advertisement was displayed
centres and sports halls to turning pages editions of
to download a newly with links to the ecommerce
adventure sports facilities. your sales material.
launched catalogue from enabled catalogue, links to
The ezine also has a strong The ezine is a highly
its website and give them its website and a window
readership among investors, ef_f ective and interactive
the opportunity to order a which enabled the buyer to
suppliers and industry medium which gives creative
printed copy of the catalogue. submit their contact details to
governing bodies. power to your promotions.
We placed the catalogue request a printed catalogue.
online on our digital turning As well as prof_i le raising,
pages system and also this also enabled the client to
buyers calling you
ecommerce enabled it so capture prospects’ details.
EZINE DOMINATOR PACKAGE EZINE BANNER EZINE ADVERTORIAL EZINE SPECIAL PROMOTIONS
SIZE Header share 181x94px, SIZE 480x60px SPECIFICATION advertorial, 200 words, SIZE to order
poster advert 470x690px A Banner advert on the Sports Man- plus image 500x400px If there’s something you want to
The package includes a Header Share agement ezine places your promotion The ezine has one Advertorial slot achieve that can‘t be covered by our
advert at the top of the ezine, to the and web link in front of key buyers and which can be booked to promote a existing ezine promotions, we’ll be
right of the Sports Management logo, decision-makers. The Banner advert specif_i c product or service. Located at happy to work with you to invent a
plus a Large Poster Advert which ap- sits just under the top stories, so it’s the top of the ezine, this prime position new and customised solution to get
pears when buyers click for details.* seen on the main screen. generates high levels of responses. the results you’re aiming for.
*excludes advertorial stories carried on the ezine
Read Sports Management magazine online www.sportsmanagement.co.uk/digital 11
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16