FEATURE — TICKETING & ACCESS CONTROL
TECHNOTECHNO
Time Pursuit — Automating TALK
Stadium Tours and Museum
Admission
solution is lower and generally consumers are still more
Stadium tours and museums, while in the comfortable with TicketFast than they are with
shadow of mainstream event/match ticketing,
MobileTicket. Where we see great success withare still a lucrative ancillary revenue stream for
major club venues, and a big hit for their loyal MobileTicket is where it is offered as part of a special
fan bases. promotion or presale, often in partnership with a
The challenge for venue management teams is to mobile phone network provider who may be a sponsor
remove the labour intensive booking, ticketing
of the event.”and customer processing, and redirect their
energy into delivering a fabulous visitor According to Edmonds, buying tickets via the web-
experience. site is safer and fairer. “We have invested large
New kid on the block, Open Frontiers (OFL), is amounts of time and money developing our online
creating a buzz with its highly regarded, and
queuing mechanisms, and a variety of products to pre-totally web based solution ‘Time Pursuit’. With its
origins in the highly profitable low cost airline vent automated purchasing and brokers from buying
sector, Time Pursuit is the latest generation multi- large amounts of tickets.”
channel booking and customer management
Although buying a ticket via a website is moresolution for the leisure attractions market;
adopted by among others, award winning leisure anonymous, Edmonds believes the system is still secure
companies Go Ape and Bewilderwood. enough to prevent hooligans, for example, from
With more than £50m revenue and two million attending a football match. “Our Ticketmaster Paper-
visitor bookings under its belt already, Time
less technology works by using the customer’s creditPursuit will allow stadium management teams to
offer advanced booking of time & capacity card as their ticket for the event. The card used to
managed tours with added museum admission, make the purchase is scanned through our access con-
online or through telephone sales, as well as
trol system at the point of entry. The customer is thenwalk-up sales through integrated ePOS touch
screen tills. Merchandise, extras and gift vouchers given a seat locator slip. Without presenting the credit
can all be added into a purchase through the card used for the purchase, there is no way to gain
simple shopping basket technology, and the
access to the event, therefore ensuring the individualsophisticated back office streamlines all customer
processing and arrivals. who purchased the ticket is entering the venue and
OFL boss Oliver Wigdahl advised: “It’s a very preventing resale.” ➲
exciting time for us right now as we are in
advanced talks with several
major UK stadiums, and that’s
a serious endorsement of the
product considering it has
only been available to the
wider leisure market for one
year. I believe it’s our
product’s flexibility and low
cost of ownership that sets it
apart from what’s offered by
the usual suspects.”
For further information please
visit:
www.openfrontiers.co.uk
WINTER 2009/10 P ANS TADIA 90
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196