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very simple row, seating, and section numbers, whichWORLDCLASSSTADIUM
really does communicate to multi-lingual audiences.
Numbers and arrows are pretty simple for everyone to
understand.”
The firm also created freestanding, light pole signsDallas Cowboys Go Community
for the 12,000 parking spaces, which contain images
The new Dallas Cowboys stadium serviceability and high output in of the eight Cowboys’ players and two team officials
has opened its doors, and with a small package". The unique who are members of the Pro Football Hall of Fame, in
costs in excess of US$1bn it is the shape and colour of the R.5
most advanced sports and addition to the parking lot numbers. (Some lot signsenclosure also closely resembled
entertainment venue in the the lighting fixtures. only contain the Cowboys’ Star logo, which can then
world to date. The state-of-the- Inside the stadium, Community be replaced at a later date as other Cowboys’ players
art audio/video system not only i2W8 full-range two-way boxes
features the world’s largest HD are elected to the Hall of Fame.)ring the main seating bowl and
on field display, but several Perkins advised: “Something that was talked about
provide under-balcony ‘fill’ withofferings from Community
their wide coverage angle and very early on in the development of the program wasProfessional Loudspeakers.
high output level. that if people could really understand where they were
Fans are welcomed to the
Additional i2W8’s also providestadium by 84 R.5 all-weather going to park, in relation to their distance from the sta-
audio for the video displays inloudspeakers mounted to dium entry point, then the ‘way finding’ and branding
the stadiums two Silver Levelglowing light poles on the
starts at the time you are ordering your tickets. Then,clubs. In addition, CLOUD12sidewalks surrounding the
coaxial loudspeakers cover thesebuilding. The R.5’s provide live with people doing research online for when they physi-
club lounges and the high-announcements and pre-recorded cally get there, what are their expectations for their
ceilinged areas of the two mainplayback material and were entry experience and exit experience? That really is part
selected for their "weather concourses.
of the whole Cowboys’ experience in this new venue.
WINTER 2009/10 P ANS TADIA 44
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