CONSULTING & TRAINING SERVICES
most efficient producers and distributors equipment procurement, management Modular Stadia:
of services for sport. The firm also pursues and operations, always meeting the cus- a Flexible Approach
excellence through its expertise and expe- tomers’ requirements.
rience in turning old sport complexes into The growing national and internation- One such solution being offered is the
modern revenue-generating facilities. al competition, in addition to the increas- ‘Modular Stadia’, which offers flexibility
In addition, Coni Servizi publishes the ing profitability problems, have led to a and functionality that — using standard
official, historical magazine of the Italian redefinition of the marketing rules building modules and components —
Olympic Committee on sport facilities applied so far, making Coni Servizi more shortens construction times and reduces
‘Spaziosport’ — a quarterly, bilingual than aware that simple advertising com- costs. Modular Stadia are the definitive
issue, which contains useful information munication cannot be the only lever. As a solution for new stadia and arenas, as
for all those who work in the design of result, it is necessary now more than ever well as for renewing them or increasing
sports facilities and spaces dedicated to to focus on the management of ‘existing’ their capacity without burdening the pri-
sport. The publication offers illustrated customers, who are regarded more and mary construction with unnecessary costs
examples and case studies, focused on more as the most important and indeed and blending a successful event with the
the sport system worldwide. Spaziosport main resource of the company. Corporate long term need of a community. They also
is distributed in Italy and internationally growth and innovation strategies must grant flexible design and operation, fulfil-
to institutions, sport federations and subsequently focus on customers and on ment of legal requirements, sport regula-
associations, professionals, sports clubs their satisfaction, since a satisfied cus- tions on safety and security, TV and
and other organisations involved in sport. tomer is more loyal and more profitable. sponsors’ standards, reliability of planning
Together with its partners, Coni Servizi The increasing demand for unique and costs, with sustainable financing
has developed an integrated system offer- venues, dedicated to both durable sport schemes, demountability and portability.
ing a complete portfolio of expertise, facilities and one-off events attracting Through its partnership with NUSSLI
know-how, solutions, products and ser- increasingly larger crowds, calls for the — one of the leaders in temporary and
vices for the realisation, renovation and development of new solutions and tech- modular construction methods — Coni
exploitation of sport facilities, improving nologies in the design and building of Servizi proposes a wide range of appro-
the creative process, from the first con- sport architectures with flexible solutions, priate solutions, together with some pat-
ceptual phase to design, construction, providing extra capacity on-demand. terns of sustainable financing and the
development of a real estate related
analysis.
The choice of a modular stadium is
effective not only as regards to self-suffi-
ciency, but also with a view to the adap-
tation to a continuously developing
‘football sector’ and to the regeneration
of the areas concerned. In this way,
besides helping the sports facility become
a productive investment, the activities
aimed at upgrading and renovating the
facilities are also beneficial to the local
community.
As an example of this modular stadi-
um approach, and as a milestone in the
temporary building sector in North Ameri-
ca, a new temporary modular stadium
with approximately 27,500 seats, twelve
suites each with a 20 person capacity, ➲
WINTER 2009/10 P ANS TADIA 185
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