CONFERENCES & TRADE S HOWS
Curtis Pierre and
Casa Samba provided a colourful musical
welcome and a taste of Rio 2016 for
TEAMS 2009 attendees.
“We truly appreciate the support and
participation of the sports-event organis-
ers, sports commissions, convention
bureaus and industry suppliers who made
TEAMS 2009 such a wonderful success,”TEAMS 2010
said Timothy Schneider, publisher of
SportsTravel magazine, which organises
TEAMS. “It was wonderful to be back in
New Orleans — the site of TEAMS 2003TEAMS Conference and Expo heads to Charlotte, NC, USA —
–to showcase the renaissance of this
unique destination. After Hurricane Katri-Lisa Furfine of SportsTravel magazine, the event organisers,
na struck, we immediately committed toexplains who should attend and why.
returning to New Orleans,” confirmed
Schneider. “We’re glad TEAMS attendees
could experience the incredible resur-
gence of the Crescent City as a globalT
EAMS (Travel, Events And Manage- negotiate better travel deals; and spon- destination for meetings, conventions
ment in Sports), the world’s largest con- sors, consultants and marketing firms can and sporting events.”
ference and expo for the sports-event make contacts that will help their busi- Schneider continued: “The success of
industry, will be held October 18–22, nesses prosper. Sports commissions and the TEAMS Conference reflects the
2010, in Charlotte, North Carolina. Pre- convention bureaus can meet rights hold- health and vitality of the sports-event
sented by SportsTravel magazine and ers and event organisers who can bring industry, even during difficult times. We
hosted by Sports North Carolina and Visit events to their cities. Hotels, resorts, air- feel privileged to connect so many of the
Charlotte, TEAMS’10 is set to offer unri- lines and rental car companies can find stakeholders in the sports world in ways
valled networking opportunities for any- new customers from the sports-event that result in a positive impact for all.”
one who wants to do business in the industry. Venues, stadiums and arenas Educational programming at TEAMS
sports-event industry. can develop new sources of business and 2009 included a headline-making
The Conference and Expo is expected revenue from the sports market. Olympic Update with former USOC CEO
to feature more than 300 exhibitors and According to Bob Costas of NBC Jim Scherr, who reviewed Chicago’s
pre-scheduled, one-on-one appointment Sports, TEAMS provides “compelling pro- unsuccessful bid for the 2016 Olympic
sessions between event rights holders gramming on the key issues confronting Games and predicted US team perfor-
and prospective host cities, hotels and the sports world — presented in a first- mance for the Vancouver and London
suppliers. The Conference will feature: a class setting”. Olympic Games, and a report from the
dynamic environment for deal-making President and CEO of the Association of
between event organisers, host destina- Chief Executives for Sport on that group’sLooking Back at
tions and suppliers; on-site appointment call for the resignations of USOC ActingTEAMS 2009
setting with more than 100 sports organ- CEO Stephanie Streeter and USOC Board
isations during the trademark Mating TEAMS 2009 was held October 13–17 at Chairman Larry Probst.
Session; one-on-one appointment ses- the Morial Convention Center in New
sions that facilitate real business (more Orleans, Louisiana and posted nearly a Master Classes, General
than 11,000 were pre-scheduled at 20% increase in attendance on the previ- Sessions & Networking
TEAMS 2009); educational programming ous year. TEAMS attracted a record-set-
on the industry’s hottest topics; and unri- ting number of event organisers and TEAMS 2009 also featured five Master
valled networking opportunities with 1,426 total registrants, including atten- Classes taught by industry practitioners
sports-event industry leaders. dees from sports organisations, govern- that were designed to provide hands-on
Everyone involved in the US$182bn ing bodies and federations, as well as the education in the areas of greatest con-
sports-related travel industry can benefit cities, states and nations that want to cern to event organisers, host cities and
by attending TEAMS’10. Event organisers host sporting events. In 2009, TEAMS industry suppliers. These included: “Cre-
can learn how to grow their events, was named one of the 50 fastest-grow- ating the Super Fan Using Social Media”
attract sponsors and work with prospec- ing trade shows across all categories of with Jackie Reau and Betsy Ross of Game
tive host cities; travel managers, athletics trade shows by Tradeshow Week maga- Day Communications, who discussed
directors and coaches can learn how to zine for the fifth time. how to put social media to work in ways
WINTER 2009/10 P ANS TADIA 154
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