A new Philippe Starck designed Venetian
hotel opens on the Grand Canal
“V
enice is the most beautiful show in
the world and its charm gets even more
magical and astonishing in those periods
that are normally considered as low season. We would
like to overturn the order of time and seasons, to let
our guests discover the beauty of the less predictable
Venice: from the walks in the romantic autumnal fog
to the discovery of private dwellings where time has
stopped and where it is not unusual to dine in front of a
Tiepolo or a Canaletto, sometimes with the snow falling
outside”. Emanuele Garosci
T
his idea of hospitality inspired Emanuele
Garosci to conceive his ‘home’ on the lagoon
– a place where he aims to bring together the
‘truest values and emotions’ of a city often explored
in a superficial and touristy way.
Turin-born entrepreneur Emanuele Garosci,
who created the innovative Hotel Nhow in Milan’s
new Zona Tortona design district, was determined
to create an unprecedented hospitality project and
approached Philippe Starck, as the only designer
who he felt was capable of creating his ‘new
dimension’ hotel.
Garosci’s vision is to offer the curious visitor a
place and space that is able to send them, inside
and outside the hotel, on a journey of what Venice
has been and can be for the more sensitive eyes and
spirits, making each guest feel ‘temporarily Venetian’.
Starck, the subversive French creator, who, when
designing hotels, works like a movie director trying
to create mental spaces in people’s brains, had been
in love with Venice for decades and was seduced by
the prospect of this hotel and by working with such
a visionary entrepreneur.
Together they envisaged and created a unique
place, which embodies the essence of the true
Venice, based on the contrast and harmony between
tradition and modernity. A unique space, intimate
and private, where tradition and experimentation,
dream-like dimension and technology surprise
guests and carry them into a Venice steeped in
history, but also at the forefront of the hotel industry,
thanks to the customisation of the services offered
and the exceptional quality of the interiors, designed
in every detail by Starck and individually created by
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