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• February 25, 2010 - March 3, 2010 • Page 5
Women of PurPose: Tips from the Coupon Queen NOW REOPENED
Knowing your Gifts
Jill Cataldo saves hundreds on groceries by making the
most of the common coupon. You can, too. Here’s how.
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Couponing’s Best-Kept Secrets:
February 27, 2010
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Over the past few
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months, I’ve shared a lot of
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the best secrets for saving on
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your grocery bill with cou-
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The day of the week you shop makes a huge dif-
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ference how much money you can save
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To understand this tip, consider this: Many grocery
after 5 pm. Cannot be combined with
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stores run two sales cycles each week. One flier comes
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out on Thursday and runs for seven days. This is the “long”
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cycle, which runs Thursday- to-Wednesday. But the same
stores often have a second sales flier that comes out on
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Sundays and runs for four days. This is the “short” cycle,
which runs Sunday-to-Wednesday.
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days. There are four days each week when both cycles 3215 Riverside Drive, Danville, VA 24541
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and sales fliers overlap: Sunday, Monday, Tuesday and
ednesdaW y. If your store participates in two sales cycles,
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Why do stores do this? Look at the remaining
three days in the week: Thursday, Friday and Saturday.
These are busy days for a grocery store. Statistically speak-
ing, they’re also the days people are most likely to shop
without much forethought. The weekend is approaching,
the workweek is almost done and people head to the store.
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By contrast, when Sunday rolls around and the new week
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arrives, store traffic drops off. The store issues more sales
and more deals on those days in order to drive traffic back
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into the store. These are the days we want to shop!
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People often ask me how many times I’m at the
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grocery store during the week (I can’t imagine why, but $
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many people are under the impression that I practically live
there!) The truth is much less exciting. I really do shop just
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once a week. But I always shop on one of days when both
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sales fliers are active.
Another reason to shop earlier in the week is that
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stores will raise prices on many items later in the week.
My store recently had a sale on a brand-name cereal. At
$1.25 a box, it was already a great price; with a $1 cou-
pon, I took it home for a quarter. That sale ran Sunday
through ednesdaW y. On Thursday, the same cereal was still
on “sale,” but the new sale price? $2.50 a box. The price
doubled in one day! This is one of those hidden little games
the stores play, too. The same items may be on sale, but the
sale price is a lot less attractive as the higher-traffic shop-
ping days approach
If you never clipped a single coupon, you would
save a great deal of money just by shopping earlier in the
week. If I had purchased my cereal on Thursday instead of
ednesdaW y, I would have paid twice the price! Now, think
about many other items in the grocery store take similar
jumps in prices as the end of the week nears, and you’ll
see why it makes sense to shop on the days the sales over-
If you need even more convincing, consider what
happens when the same product is on sale in both sales
fliers. I’ve seen crackers on sale for $1.99 in the long-cycle
flier while in the short cycle flier, the same crackers were
on sale Buy One, Get One Free! The smart shopper who
is in the store on the days that the sales overlap, will not
only get the crackers for $1.99, they’ll take home a second
package for free. And if they use a coupon on each box …
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Oh, the possibilities!
Danville, VA 24540
Located In Blairs, VA
© CTW Features
(Next To B&H Antique Auction)
Jill Cataldo, a coupon-workshop instructor, writer
Service Fax: 434-836-7892
and mother of three, never passes up a good deal. Learn
Your Southern Tire Connection!
more about couponing at her eb W site, www.super-cou-
Our Mechanics Are ASE Certified
. E-mail your couponing coups and questions to
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Must Present Coupon. Offer Expires 03/31/10
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