industry news
January 2009
Spring Fair costs kept down BBS and Heaton join forces
Emap Connect is extending the initiatives it introduced for Italian party giant BBS has appointed Heaton
Spring Fair International 2010 by freezing exhibitor rates for the Party as its UK distributor to the independent
2011 show, and making further changes to reduce other costs. party wholesalers. The Modena-based
This will be the second consecutive year that the rates on the company, which has a turnover of more than
UK’s largest exhibition have been held. £45 million, has already established a strong
Effective from April 2010 the savings and service initiatives presence in Italy, Spain, France, Germany,
will include a cost reduction to all exhibitors of 10 per cent; Greece, Turkey and Russia. It produces a
the introduction of early-bird discounts for all shell accessories wide range of party products, from tableware
and an exhibitor loyalty/discount card. A new joint customer to accessories.
services programme will give exhibitors a seamless run up to BBS currently holds pan-European
organising their presence at the event. licences for paper, melamine tableware
Andrew Bishop
Louise Young, managing director of Emap Connect Home and back to school products. Its stable
and Gift comments: “We are absolutely delighted to announce of licensed products includes Hello Kitty,
these initiatives and that for the second year running we are The Simpsons, Thomas the Tank Engine,
freezing our stand rates to benefi t our customers who book Superhero Squad and Spiderman. The
into the 2011 event. We know from listening to our exhibitors company is also known for its non-
and trade associations costs around exhibiting, especially licensed tableware and gifting products,
electrics, are a concern.” which incorporate stylish designs and
See page 16 for Party Party’s full Spring Fair preview. contemporary artwork.
BBS entered the UK party last year, after
receiving a large order from one of the UK’s Bill Parker
leading accessories retailers. However
Fancy Dress Warehouse
its new alliance with Heaton Party is set to take the company’s market
penetration to a new level.
Bill Parker, UK sales and development manager for BBS, said that that
promotions
the company had high hopes for the new partnership. “Heaton Party is
distributing our products, with a particular emphasis upon the independent
Fancy Dress Warehouse
party market and established wholesalers. Heaton’s team of agents is
is now offering unmissable
popular with customers and the company is already a leading supplier to the
weekly offers and monthly
independent party market, so this was a natural choice.
promotions as part of its
“Together, we are determined to establish BBS as a market leader for party
2010 marketing initiative
products in the UK. Our new catalogue is proving popular and customers are
to drive the business
wowed by the quality of the products, so we have made a good start.”
forward.
Heaton Party, a leading supplier to the UK’s independent party market, has
Throughout December,
been busy making its mark in recent years, cementing exclusive distribution
there were weekly Buy
deals in focused sectors with Boland, Party Trends and Fantasia, amongst
One Get One Free
others.
marketing campaigns
Andrew Bishop, MD of Heaton Party, said: “BBS has some fantastic lines
on new Christmas lines
and our team of sales reps has already received positive feedback from
which included deluxe
customers new and old. It helps that with our generous warehouse capacity
Santa Suits, Reindeers,
in the North East, we can ensure swift delivery. We hold a lot of stock in hand,
Christmas Crackers and
and are receiving new shipments on a weekly basis. All of the products can
more. This will continue
also be seen on our website, www.heatonparty.com, from January onwards.”
into 2010, though the
list of products on offer
remains a mystery until the
actual day of mail-out!
In addition to this,
Get yer face on
Fancy Dress Warehouse
also offer a monthly
Face Painting Designs will be holding its annual winter face painting jam on
‘Supplier of the Month’
Sunday 7th February. The aim of the day is to gather face painters in one
promotion, which has been a huge success so far, enabling
place to network, swap ideas, test out kits, buy supplies and of course paint
customers to try new portfolios they might not have thought
some faces. Visitors are invited to bring their own paints and supplies.
about before. Last month’s canvas was 20 per cent off the
The jam will be held at Strinchcombe Village Hall, The Street,
complete Leg Avenue costumes collection whilst January
Strinchcombe, Dursley, Gloucs, GL11 6AW from 10am to 4pm. There will be
sees a 10 per cent discount across the entire elite quality
a communal lunch on the day so bring a plate of food and a raffl e will also be
InCharacter range.
held. Donations will be gratefully received in the day.
For more information, call Fancy Dress Warehouse on 0845
For more information contact mail@facepaintdesigns.co.uk or call 01453
2300 458.
544514.
4 News
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