2009-10 awards
options. They also need impressive product
Young Fish Frier of the
knowledge.
Following a rigorous assessment of
entries from Scotland to Cornwall, this
Year 2010
year’s trophy was in the bag after a visit
from a mystery shopper, who deemed T
he Young Fish Frier of the Year
category is sponsored by Drywite Ltd
Atlantic Fast Food’s service “outstanding” in memory of Malcolm Lee and supported
and the food “stunning”. by the National Federation of Fish Friers,
Considerate attention to detail, Five up and coming young friers were
including a clear menu on the shop front, shortlisted this year but the top three
giving customers the opportunity to choose places were awarded after long delib-
without pressure before entering the shop, eration to
and health information behind g976ish and • Daniel Harding (21) of Angel Lane
The Fiondas with Tal Drori of Heinz
chips, also impressed judges, as well as Chippie in Penrith
Heinz PleazMe! award
helpful staff and incredible value. • Sean Lloyd (23) of Pisces Fish & Chip
The Glasgow chippy, which pipped Shop in Fleetwood
g976inalists Metro in Bury, Manchester, • Laura Spavin (25), owner of The
T
he Atlantic Fast Food and Colman’s in South Shields, Mermaid g976ish and chip shop in Cleethorpes
chippy in Coatbridge, to the post, also stood out
Glasgow, is riding the by off ering gluten free
crest of a wave, not only products, a free drink and
clinching the top industry toy with children’s meals,
accolade at the Fish & Chip and delivery and collection
Shop of the Year g976inal, but also service, which is also clearly
being publicly recognised for advertised.
its commitment to pushing It may be the g976irst time
the boat out for its valued Atlantic Fast Food has entered
customers. either the Fish & Chip Shop of
Owner Giovanni Fionda, who attended the Year or PleazMe! competition, but
the high prog976ile ceremony at London’s g976ish and chips is in the family blood with
Riverbank Park Plaza Hotel with mum and Giovanni’s parents running shops for many
dad, Ida and Raphael, was presented with years, customer service being an integral
the PleazMe! Award by fellow Italian and part of business.
Daniel Harding with Briar Wilkinson of
TV chef Aldo Zilli and Heinz Foodservice Tal Drori said: “Customer service is Drywite
brand manager, Tal Drori. never more crucial than in the midst of
Giovanni said to win the PleazMe! a recession, and it can’t be something Daniel started his career as a counter
Award, sponsored by Heinz SqueezMe!3, that’s switched on and off like a light bulb. assistant at just 15 years old and now
alongside the main trophy, was a g976lashing Everywhere you go, there should be things manages the Angel Lane Chippie with
neon sign to their respect for those across to see, hear, touch, smell and taste, and his father. He has overseen a full refur-
the counter. what industry has a better opportunity bishment of the restaurant and has seen
“I’d really like to present this award to to do this than the g976ish and chip industry, daily takings soar by more than 250%.
our staff and customers,” he said. “This is where pleasing customers is key to its He said: “To be shortlisted for a second
extremely important to us, and recognises longevity. Giovanni and his team should year running was humbling but to take
how important our customers are in our be incredibly proud to have such customer home the trophy feels amazing come true.
business.” service in abundance, ensuring customers Fish and chips and the Angel Lane Chippie
The Heinz PleazMe! Award, which not only feel important, but treasured.” have been a part of my life since I was a
debuted at the 2007 Fish and Chip Shop Caring about customers is key to young boy and I owe the skills I have learnt
of the Year Awards, aims to reward those success, according to executive director of to my family who have been incredibly
that go the extra mile the Institute of Customer supportive.
for customers and “I’d really like to present Service (ICS) Robert “Winning this award is recognition of
have enhanced their
this award to our staff
Crawford. “In times of the hard work by everybody associated
purchasing experience economic downturn, it’s with the Angel Lane Chippie in the past
over the past 12 months.
and customers”
even more important to year and I’m very proud of what we have
Entrants are judged deliver fantastic service achieved. This award goes to show that
on loyalty and community spirit, and to others. Customers will choose to spend the industry off ers great potential for
how they catch customers’ imagination their limited resources in places that do young people looking for an exciting and
through eye-catching displays to boost best what matters most to them. rewarding career.”
customer awareness of product ranges or “In these times of darkening economic Briar Wilkinson, sales director of
the introduction of new innovative dishes storm clouds, it’s heartening to see so Drywite Ltd, said: “There is now so much
and side orders to meet current customer many organisations accept this reality.” rising talent in our industry that every year
demand for more variety and healthier more overleaf...
Fish & Chips and Fast Food 4 January/February 2010
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