Winner
IHRSa-CBI Club photo Competition
The club, which opened in 1987 in Greenwood toward the same goal,” she describes. “It’s rough,
Village, a suburb of Denver, has two principal build- it’s tough, and you get dirty, but in the end, you’ve
ings, a 50,000-square-foot fitness center and a covered countless miles, lifted hundreds of pounds,
52,000-square-foot tennis club. It has 216 employees, and accomplished more than you thought possible.”
3,700 memberships, and generates $11 million in The program, now in its ninth year, generates
annual revenues. Predictably, it offers the extensive $45,000 in revenues a year.
range of upscale amenities and services that the The third photo is of GATC’s newly expanded
public has come to expect of a large, modern multi- 9,600-square-foot weight room, two members, and
purpose facility. Joe Talbert, one of the club’s 23 personal trainers.
“Our grand vision has always been to create a Their smiles and vibrant physical condition say it
full-service, country-club-style fitness, swim, and all. “This photo shows how fit our members are,”
tennis club that would serve a broad spectrum of suggests Neubert, “and also reflects the fun and
membership categories,” notes Neubert, “with an rewarding relationships that our staff and mem-
emphasis on being a family club.” bers enjoy with one another.”
The one overhead photo, taken from the roof of GATC’s personal-training and Pilates programs
the club, offers a panoramic view of the complex, produce $2.5 million in revenues a year.
and shows two of its three outdoor pools, two of its GATC is clearly a club that any member would
five outdoor tennis courts, and the surrounding love to belong to, and that any club operator would
area, including the Westlands Park and, in the be proud to call their own. “A fellow GM visited
distance, Colorado’s beautiful Rocky Mountains. us, and told me, ‘I’ve never been to a club that
The other exterior photo was taken at one of conveys such a sense of community,’” recalls Neu-
GATC’s two annual Boot Camps, one of its most bert. “I think that’s the finest compliment we could
popular offerings. “Scheduled at the crack of dawn, possibly receive.”
you and your team crawl through the brush in a All of the GATC photos were taken by Tiffany
hazy maze of tires, logs, and a fence, all pushing Levine, the club’s director of sales and marketing. >
www.ihrsa.org | MARCH 2010 | Club Business International
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