| News & Know How | On The Move
Programming
Virgin Active Launches Sno camp
Virgin Active, the international, U.K.-based chain,
recently joined with Power Plate to introduce a
new program called Sno Camp, a six-week course
of 45-minute sessions for people who want to
get ready for the ski season. The workout, which
utilizes Power Plate’s vibrating platform, intensi-
fies week by week, preparing users’ legs and core
to improve reaction speed, sensory awareness,
and endurance.
“We’re proud and excited to be able to offer
our members such a comprehensive package
as Sno Camp,” says Malcolm Armstrong, the
national personal-training manager for Virgin
Active. “over 10,000 British citizens are injured
on the slopes each year. We hope that by helping
them train their muscles in the correct way, we’ll
help make snow sports more pleasurable and
less painful.” The course was offered to Virgin
Prepping for Virgin snow
Active members through February at more than
35 locations in England. —|
Movers and Shakers
Joe Mauer Jay Shiner Paul Richards, r. Scott Milford
Anytime Fitness MAC Harbor East Paul Richards named TSI Appoints Scott
Endorses MVP Welcomes Jay Shiner Marketing Professional Milford to Senior
Joe Mauer as GM of the Year VP, HR
> Anytime Fitness, the inter- > The Maryland Athletic Club > The Sales and Marketing > Town Sports International
national franchise chain based & Wellness Center (MAC), Institute of new Zealand Holdings, Inc. (TSI), based in
in Hastings, Minnesota, has which has three facilities in the (SMInZ) recently recognized new York City, has promoted
signed Joe Mauer, the newly- state, has hired Jay Shiner as Paul Richards, the CEo of Scott Milford to the position
crowned American League general manager of its Harbor Club Physical, in Auckland, of senior vice president of
MVP and two-time Gold Glove East facility. Shiner worked as the new Zealand Marketing human resources. Milford
award winner, to appear in its most recently as the head Professional of the Year. Club joined the company in 2008
television commercials and strength and conditioning Physical was honored for its as vice president of that
other advertisements. Says coach for the Baltimore orioles professionalism in marketing, department; now he will
Mauer: “Anytime’s commitment Major League Baseball team, as well as for leading a pro- oversee the development
to encouraging people to lead and has more than 20 years of motional initiative that raised and implementation of the
a healthy lifestyle and helping experience working in the fit- $8,262 for World Vision for its company’s people strategy.
to showcase the benefits of ness industry, including serving Myanmar relief project. —| TSI operates the new York,
physical fitness is something as the general manager of the Boston, Washington, and
I’m excited to be a part of.” —| Capital Club, in Providence. —| Philadelphia Sports Clubs. —|
www.ihrsa.org | MARCH 2010 | Club Business International
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