| News & Know How | news
curves creates a Cluster in south America
C
urves International recently announced the creation of
the Southern Cone Cluster to integrate its operations
in Argentina, Chile, Uruguay, Paraguay, and Bolivia.
“We will operate from Buenos Aires, addressing the needs
of all franchisees in these five countries,” notes Augustine
Arola Nowell, president of Curves Argentina.
By taking this important step, the company aims to double
the number of sites in South America and to achieve the scale
needed to introduce technological advances to the region’s
current 22 Curves locations—16 in Argentina, five in Chile,
and one in Uruguay.
Among the innovations it plans to incorporate: Curves
Smart, Curves Information System, and Curves Weight
Management Program.
According to Nowell, “Curves Smart is the most important
technological development in the industry since Gary and Diane
Heavin created Curves in 1992.” This technology, he explains,
uses a light signal device in each machine to measure, in real
Curves converges in South America
time, the degree of intensity of each exercise. It also induces
users to increase or decrease their effort according to a custom-
ized training program. training information online at any time from anywhere. And
In addition, the Curves Information System is an Internet- the Curves Weight Management Program enables users to
based system that allows every member to access all of their maintain weight loss without perpetual dieting.
—|
gold’s gym’s capital Expansion
Premier club Opens
> As part of his expansion plans for the year, Andrés Capriles, the master new site in la Paz
franchisee for Gold’s Gym International, Inc. (GGI), in Venezuela, intends to
open two new sites in the city of Caracas, the country’s capital. “This is just
> In February, Premier Fitness Club will open
the beginning of an expansion
its first unit in La Paz, the capital city of Bolivia.
project that will continue to
Ricardo Issa, founder and CEo of the company,
unfold,” he explains.
invested $400,000 to open this new 8,000-square-
The first of the new units
foot site, which will be located inside the Multi
was scheduled to open its
Cinema La Paz.
doors last month at the Uslar
“Due to its convenient location, I believe we
Mall, located in the Montalban
will soon reach 800 members,” Issa predicts.
section of the city, which has
This new health club will feature Paramount
a population of more than 3
strength machines, Landice treadmills, and
million. “We’ve already started
Schwinn indoor cycles.
the presale of memberships,
Issa opened the first Premier Fitness Club
and the market response has
in 1999. He also owns two other gyms, with a
Partners Andrés Capriles, l.,
exceeded our expectations,”
and Manuel Vega
total of 2,000 members, in Cochabamba, one
reports Julymar Campero,
of Bolivia’s major cities. He plans to open his
the general manager of Gold’s
fourth site, in July, in the city of Santa Cruz. —|
Gym Montalban.
The second new club will be located in the El Recreo Mall.
Both facilities will offer high-tech equipment in the cardio and weight-train-
ing areas, group-cycling rooms, group-fitness classes, personal-training
services, nutrition counseling, childcare, and massage, among other activities.
The first Gold’s Gym opened in Caracas in August 2007. —|
Editor’s note: All of the news items on this page were provided
by Mercado Fitness (www.mercadofitness.com).
www.ihrsa.org | MARCH 2010 | Club Business International
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