| last Rep |
One Hundred Twenty Million
Keep the
Members by 2010
Cycle of Success Going!
It is a venue, an exciting, enlightening, and altogether remarkable
experience that serves as a microcosm of the health and fitness
industry. It’s the one place where you can literally see the dynamic
synergy that links all of the principal players—the investors, devel-
opers, club operators, and vendors.
’m talking, you realize, about that seminal annual the wide array of wares that emerges from their
I
event, IHRSA’s International Convention and Trade R&D labs ranges from impressive to breathtaking.
Show, and, more specifically, about the 29th Today, we have fitness equipment that’s safe, fun,
installment, which will be staged this month, and effective and that interacts, seamlessly, with
March 10-13, in San Diego, California. the user; computer systems that track every metric
As always, it’s the industry show of the year— a club operator could conceivably want to know;
the one that you can’t afford to miss! exercise routines and classes that have been
There are, of course, all of the specifically designed to increase sales, utilization,
Tracy
standard, but ever-exceptional and retention…The list goes on and on.
Powell
attractions: the featured The trade show is a virtual wonderland of the
speakers, educational ses- latest-and-greatest when it comes to equipment,
sions, roundtable discussions, programming, services, and support. It’s the one
networking opportunities, and spot where, more than anywhere else, club decision-
trade-show largesse. But what makers can get together with the business’ most
I’d like to point out about this innovative and prolific consultants, manufacturers,
gathering is something sub- and suppliers. The result is a connection, a critical
tler—something you may not interaction, that sparks ideas, efforts, and accom-
have thought about before. plishments that will determine the industry’s
The convention and trade direction, drive its growth, and shape its future for
show are, in a very real sense, years to come.
Joe Moore
an intense team-building Clubs, suppliers, and IHRSA are partners in a
IHRSA President & CEO exercise for the entire industry. tacit, unspoken, but promising and productive
They remind us, oblige us to pact. The health of one ensures the health of the
acknowledge, and encourage others. The progress of one drives the others
us to take advantage of the links, connections, rela- forward. The success of one is, nearly by definition,
tionships, alliances, and shared interests that unite the success of the others, and, in turn, the success
us so closely. of all. During the years that I spent as a club owner,
IHRSA’s membership—clubs and vendors—are, I instinctively purchased all of my business needs
in reality, the owners of the association. IHRSA, from companies that supported IHRSA, and,
for its part, develops and delivers information, thereby, the entire industry. Many other operators
products, services, and opportunities that benefit do exactly the same—basing their purchasing
the industry. The commerce that its efforts decisions on the ads they see in CBI and on the offer-
yield then accrues to the benefit of IHRSA’s stake- ings they try out, for themselves, at the trade show.
holders. It is a circular, self-sustaining, and industry- So, this year, as you walk the trade-show floor,
enhancing process. say a little thank you to the exhibitors, sponsors,
And nowhere is it more evident than on the and other vendors who—like you—are a critical
convention’s trade-show floor. The amount of link in the industry’s cycle of achievement. —|
money that’s spent by IHRSA associate members
on research and development is staggering, and – Joe Moore,
jmoore@ihrsa.org
192 Club Business International | MARCH 2010 |
www.ihrsa.org
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