| IHRSA Report | Member News
large, standalone facilities, but without
providing financial services. That gap is
now filled.”
“Our companies are synergistic,”
adds Benson Fine, Conexion’s CEO, and
now chairman of Motionsoft’s board of
directors. “Our management teams,
products, and service offerings align.”
Fine also notes that the acquisition was
“the first step in an exit plan. I formed
the company in 1984 and I wanted to
see both the client base and employees
taken care of. When I spoke with Al, it
made an awful lot of sense. Our respec-
tive strengths and weaknesses didn’t
overlap.” Since the acquisition, neither
company has lost an employee.
Chairman Benson Fine
the practical aspects
Beyond organizational synergies and
growth for the sake of growth, the
acquisition has truly shifted Motionsoft’s
them work for organizations of every Pro forma
paradigm with respect to the ways in
stripe. “We provide off-the-shelf
Year Founded: 2004
which it can serve its customers. For
applications that are supported by a
example, Conexion’s array of accounts-
professional services group, which allows
2009 Revenues (est.):
receivable applications means that
customers to define the functions they
$8 million
Motionsoft no longer has to refer clients
want, and we can then build apps to suit.”
Annual Growth Rate,
seeking those services to a third-party
Noshirvani points to the recent example
2005-’09: 40%
processor. In addition, for the past five
of work the company did for Equinox
Clients: More than 1,850
years, Conexion has offered the industry
Fitness Clubs in New York City. The
a hosted solution, which Motionsoft now
chain wanted its members to be able to
has at its command.
spend money in the clubs, without
Bolstering leadership
For Noshirvani, the greatest benefit is
having to carry a wallet around while
Motionsoft, Inc. recently
the ability to serve a much larger portion
working out. Certainly, Motionsoft had
announced the election of
of the club market and to do so in a
the capability to build a merchant system,
Rick Caro, a cofounder of
much more customized fashion. “It’s
but the company took the next step,
IHRSA and president of
meant greater diversification as it relates
developing an authorization/authentica-
Management Vision, Inc.,
to our ability to provide all the solutions
tion system called EasyPay, which ties
a Manhattan-based club
we want to the market,” he says. “We’re
member’s fingerprints to their credit
consultancy, to its board of
now among the only software vendors
card numbers.
directors. Caro, a 30-year
in the space that have appropriate,
Currently, the companies are working
industry veteran, will work
relevant products and services to meet
on a “gradual adaptation to the new
with Motionsoft cofounders
the needs of every organization—from
structure, which will ensure a smooth
Al and Hossein Noshirvani,
single-site franchises to hundred-million-
transition for both parties, our clients,
as well as Chairman Benson
dollar chains—in the market today.”
partners, and vendors,” says Noshirvani.
Fine, providing strategic
Not only is the company’s spectrum of
“We’ll be launching our Web-based
counsel and direction.
club-management services complete,
product line at IHRSA 2010 in San Diego
“We’re honored to have
but, says Benson, the ability to tailor
this month.
—|
Rick join our board,” says
those solutions is part of what makes
– Jon Feld, jfeld@inc.com
Al Noshirvani.
—|
www.ihrsa.org | MARCH 2010 | Club Business International 151
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