| IHRSA Report | Member News
Full Disclosure Motionsoft, inc.
Organic growth and strategic acquisition define this
company’s road map to steady, fast-paced growth
ince its introduction in 2001, mation loss and a smooth transition.
S
Motionsoft, Inc., developers of Taken together, those aspects help
eClubLogic membership man- increase retention for us.”
agement software for clubs,
has grown at an average rate
Next level of growth
of 40% annually. Originally called Karch Recently, Motionsoft announced its most
International (KI), the company was significant acquisition to date, that of
acquired in 1999 by IT solutions provider Conexion—which specializes in club-
AINS, Inc. Two years later, Motionsoft management software, accounts receiv-
was established by a group of employees, able, and financial services programs for
including Motionsoft cofounder and CEO the health and wellness industry—and
Al Noshirvani, who had been vice presi- Conexion Tan, which provides financial
dent of business development at AINS, services programs for the tanning industry.
and his brother, Hossein. While the terms of the acquisition were
Motionsoft, headquartered in Silver not disclosed, the transaction represents
Spring, Maryland, with a satellite sup- the first time Motionsoft has acquired a
CEO Al Noshirvani
port and development office in Tucson, competitor larger than itself. The deal
Arizona, has grown via what Noshirvani more than doubled Motionsoft’s annual
refers to as a combination of “organic operating revenues, while expanding its
growth and strategic acquisition.” client base to more than 1,850 health and
fitness clubs, hospital and
»
“We’ll always
corporate wellness centers,
view acquisition as
university-based facilities,
and tanning salons.
a way to supple-
Motionsoft Acquisition timeline
“The combination of
• 2006—Acquired Computer Outfitters, which developed CMPlus
ment our organic
Motionsoft and Conexion
club-management software.
provides us with greater
growth,” asserts
• 2007—Purchased iFitness Solutions health club-management access to industry know-
Al Noshirvani,
software from Intrannuity, LLC. how and capital funds
which, in turn, solidifies
Motionsoft’s CEO.
• 2008—Acquired the assets of Custom Design Systems, a privately
held gym software company.
our promise to deliver
“We want to
premium club-manage-
• 2009—Completed the acquisition of Conexion and Conexion Tan.
ment solutions—from
become a one-stop
software to financial ser-
shop for organiza-
vices, and beyond,” says
Motionsoft’s road map of acquisi- Noshirvani. “Part of our strategy has
tions of all sizes—
tions, including four transactions in the been to provide solutions to clubs from a single,
past five years, has progressed with a regardless of their size. We want to offer
purpose. “Via our acquisitions, we end solutions that grow with the smallest
independent
up with great customers using legacy clubs and match the needs of the largest. facility to large,
applications with no upgrade path,” says The software and financial services that
Al Noshirvani. “We bring them a more Conexion offered its customers—now
multi-site
easily updated and streamlined group of our customers—are a big piece of that organizations.”
products. We also ensure minimal infor- pie. Motionsoft had a nice footprint in
150 Club Business International | MARCH 2010 | www.ihrsa.org
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