Travel Trends
Russian Tourism Industry Shows Growth of 10-
12% in 2010
The crisis in the Russian tourism indus- and reduced their profitability, and even od and shown their viability.
try is ending, and in 2010 the industry led to bankruptcy for some. And thirdly,
will show growth of 10-12%, the intensification of the struggle of The strong growth demonstrated by
announced Transaero President tour operators in major regional mar- Intourist and Pegas Touristik, and the
Aleksandr Pleshakov at the Tourism kets, which led to greater losses,” says systemic development of Natali Tours
Business conference. Mr Pleshakov. and Coral Travel has forced Tez Tour
and Capital Tour to regroup their
“My forecast is generally positive. At the From all this it can be concluded that resources before the next stage of their
moment we can see a clear end to the the main problem of the tourism indus- activities.
decline in the volume of tourism servic- try remains the complicated economics
es. And the fall in the cost of air travel of tourism and excessive price competi- We are seeing a positive new stage in
that happened this year, of about 25- tion, which has spread from the Moscow the activities of the travel company
40%, will provide additional opportuni- market to the regions. The Transaero Neva. And ‘second tier’ tour operators,
ties for growth in the tourism market in president identified the situation in the which include Yuzhny Krest, Transaero
the near future,” said Mr Pleshakov. Egyptian market as another challenge Tour Centre and Biblio-Globus, have
for the Russian travel market. “Tourist shown strong growth and are trying to
According to him, market growth will be travel to Egypt is entirely subsidised by move closer to the market leaders,”
about 10-12% in 2010. At the same all the market participants, both tour said Aleksandr Pleshakov.
time, the price increases for tourism operators and air carriers, but not by
services predicted by the expert will, the Egyptians themselves.
undoubtedly, affect operators’ rev-
enues, which will require more effective And as the Egyptian market has
sales management. Next year, travel become a year-round tourist destina-
agents will start to advertise more tion for Russia, this has further
actively, which they all but stopped in increased our net losses and exacerbat-
order to save money. ed the situation in the industry. This
loss-making destination draws in a
Mr Pleshakov highlighted a number of large number of tourists from other
problems in the tourism market: areas,” said Mr Pleshakov.
“Firstly, the fall in prices, which played
a positive role in increasing customers, At the same time, not counting the loss
but decreased revenue for the whole of GTI-travel, tour operators have, in
tourism industry. Secondly, the reduced general, survived the crisis, says the
access for a number of tourism compa- head of Transaero. “In our view, all the
nies to significant and cheap financial major and medium-sized market partic-
resources, which limited their ambitions ipants have overcome this difficult peri-
28 Xenios
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