26
greenzine
As the world turns -
making cities smarter
Catherine Lasser
IBM Sales and Distribugid19fon
Vice President and CTO,
T
he IBM Corporagid19fon is convening a global series
As a former Vice President of IBM’s Industry Solu-
of three conversagid19fons on how to build smarter
gid19fons and Emerging Business for the Research divi-
Global Distribution Sector
cigid19fes. The first took place in Berlin on June 23-24,
sion, Lasser was addigid19fonally responsible for
2009, the second in New York on October 1-2, 2009
connecgid19fng research with all industries to focus in-
and the third will take place in Shanghai this year.
novagid19fon on the applicagid19fon of technology to real-
world problems.
But there’s no need to wait to hear this important
message. Cathy Lasser, Vice President and CTO for
Today her mission is to leverage IBM’s technical
the Distribugid19fon Sector of the IBM Sales & Distribu-
community to bring value to clients in the retail,
gid19fon Division, comes to Northwest Arkansas for the
consumer packaged goods, and travel and trans-
Green Expo In April with the right experience and a
portagid19fon industries. In this role, she maintains
gid19fmely message for this fast-growing area. Prior to
linkage with the research community to get lead-
her current posigid19fon, she also held various technical
ing technologies and solugid19fons into the market
een expo
and leadership posigid19fons in the IBM’s informagid19fon,
quickly.
technology, research, and B2B inigid19fagid19fves depart-
gr
SPEAKER
ments.
A smarter planet, city by city
“This Expo is a great opportunity to share the
thoughts and visions of a smarter city as part of a
smarter planet responsibility,” says Lasser.
“All the ways in which the world works
— from transportagid19fon, to energy, to
healthcare, to commerce, to educa-
gid19fon, to security, to food and water and
beyond — come together in our
cigid19fes.
“This means that cigid19fes are the plat-
form on which to make 21st century
life more producgid19fve, more efficient
and more vibrant. Today we have the
potengid19fal to infuse greater intelli-
gence into the way our cigid19fes work. In-
terconnected and instrumented smart
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