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greenzine
> TERRACYCLE
specific brands of waste and wrappers.
“We did something
The free nagid19fonwide programs pay schools and
that some would say is
non-profits to collect non-recyclable packaging
crazy,” explains TerraCy-
ranging from food and beverage packaging to
cle co-founder and ceo,
school and office supplies, health and beauty prod-
Tom Szaky, who
ucts, and even some medical waste streams. The
founded the company
eco-friendly, affordable products made from them
in 2001 as a freshman
are then sold at major retailers.
at Princeton. “We
began creagid19fng prod-
Demonstragid19fng how strongly the once-wacky envi-
een expo
ucts based on non-re-
ronmental concept has taken hold—the 2010
cyclable waste such as
Olympic medals are being made from recycled elec-
Tom Szaky
gr
SPEAKER wrappers from Huggies
tronics.
and Scogid1a9 paper products,” he explains.
In March 2009 Szaky’s book, “Revolugid19fon in a Bogid1a9le:
“Rocking fantasgid19fc”
How TerraCycle is Redefining Green Business,” went
on sale. One Amazon reviewer called it the story of
Szaky’s wacky idea caught on. Eventually Target
“a rocking fantasgid19fc eco-products company;” and the
showcased TerraCycle’s line of clocks, coasters, and
Being "eco-friendly"
company was called “the coolest ligid1a9le start up on the
picture frames made from either vinyl records or
alone is not
planet,” by one business blogger.
circuit boards. Petco sold TerraCycle’s All-Natural
enough. No
business can suc-
pet products.
Up-cycling in Arkansas
ceed in Szaky's view
unless it delivers A “Chip Bag Brigade” was begun with Frito-Lay,
Szaky will be the opening speaker at the Northwest
the best product at
leading off a host of “collecgid19fng brigades” –armies
Arkansas Green Expo April 30 at the John Q. Ham-
the best price for
of warriors against waste, if you will, who bundle
mons Center. The event is hosted by the Bentonville
the customer.
Gegid1abng products on
the shelves at
WalMart is a great
achievement.
Gegid1abng products off
the shelves at
WalMart is an even
greater one.
–THOMAS H. PYLE,
FORMER CHAIRMAN,
TERRACYCLE
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