arkansas
19
Find out which
INFOMERCIAL
PRODUCTS
pass the test
Bubble replicates the Good Housekeeping Research Insgid19ftute. Take a walk through the lab to see where
we’ve been and where we’re going in sustainable products and the Green Seal of Approval.
ple] about the Insgid19ftute, the depth and breadth of ward sustainability, Northwest Arkansas was an
what it does, it’s not as well recognized.” easy choice to make when the GHRI team planned
a tour of the collapsible structure.
Walk into the process at the
FUN FACT:
NWA Green Expo
Was the tour launched because of the economy?
Did you know
“No,” said Haegele. But was it encouraged in part
designer Isaac
Get a real feel of the work the Insgid19ftute undertakes because of the economy? “In many ways, yes, be-
Mizrahi designed
while you’re at the NWA Green Expo. Tour the cause the economy has legid14c us wangid19fng to know
the white lab
“The Bubble” that contains seven interacgid19fve test- more about products.”
coats now worn
ing labs. When delivered, the lab appears to be a
by GHRI testers?
pile of white material the size of a truck or two,
Science and fun
but expands magically into an innovagid19fve 1500
Presented by IKEA and designed to be a replica of
square foot mobile tesgid19fng laboratory. The Bubble
the Good Housekeeping Research Insgid19ftute in New
was designed to make the work of the Insgid19ftute
York City, the “Bubble” is complete with diorama-
more approachable and begid1a9er-recognized.
style windows and interacgid19fve touch-screen televi-
Considering the area’s high demographic of Good
GOOD HOUSEKEEPING >
Housekeeping readers and corporate efforts to-
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