18
greenzine
Coming to a city near you ...
BY CD WHITE
See the ‘Bubble’ on Tour
A trusted seal goes green
launched its new tesgid19fng program to protect con-
sumers and their families from tainted products
Y 1
“T
he Good Housekeeping Seal of Approval.”
and false claims, and to help them make begid1a9er en-
Those familiar words are a part of the
vironmental choices as well.
American collecgid19fve consciousness. In fact, saying
something or someone has “the Good Housekeep-
Unique and sgid19fll viable
ing seal of approval” has even entered common
"The seal, in its format today, is more viable than
language to apply to anything trustworthy or
ever for consumers to know what brands they can
wholesome. And there’s good reason for that. The
trust and their value," said Pat Haegele, Senior
Seal has been around for an engid19fre century and sgid19fll
Vice President, publisher of Good Housekeeping.
een expo
stands for the highest quality and performance in
products tested at the Good Housekeeping Re-
“The Green Good Housekeeping Seal reflects a
search Insgid19ftute (GHRI).
broad, mulgid19f-agid1a9ribute approach that, to the best of
APRIL 30 gid373 MA
our knowledge, is not available to our readers else-
gr
To mark the ongoing relevance of the Seal, the
where. We are segid1abng a mainstream bar for con-
GHRI celebrated its 100th birthday in 2009 by
sumers who care first and foremost about the
adding a new award: The Green Good
health and safety of their families and are looking
Housekeeping Seal of Approval.
for guidance on making eco-friendly choices. The
Bearing the new Green Seal
Green Good Housekeeping Seal incorporates a lim-
will mean that a product has
ited two-year warranty, so it offers environmental
first received the regular Seal
guidance as well as consumer protecgid19fon - some-
of Approval, and also meets
thing no other environmental label does.
any environmental, sustain-
able, or green standards claimed
“Our unique selling proposigid19fon is that we have
by the manufacturer. With so many
the Insgid19ftute and Seal along with the magazine. It
products claiming to be “green,” the GHRI
has enormous recognigid19fon. But when you ask [peo-
Love cooking?
Check out the blogs at Good Housekeeping, where food experts share
what life is like in the test kitchen at the Research Insgid19ftute, which recipes
the culinary pros make at home (and how you can make them just as
easily) and how to make begid1a9er food choices for you and your family.
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40