Mark Fisher
null
i
null
Open to Question

null
o
o
p

a
null

null
e
i
null
e

null
a
r
null
leisure spendingnulltrends. nullowever, this may be both an nullnullnull nullbviously anything which pushes people
opportunity and a threat. nulln our view the best attractions away from the sector is a competitor null this is a
will survive and continue to do well. nullndeed, if there is particular issue with teenagers i.e. at an age where
less money to spend this is more likely to go to those the love of theme parks and attractions is often born.
attractions which people trust and know will deliver null nullompetition can be as simple as new, enullciting shopping
big or small. nullnulltaycationingnull also potentially offers new malls, to innullhome online leisure activities.
opportunities for regionally based domestic attractions Most significant we believe, however, are the advances
which have a good offer and market themselves well. in gaming technology. These not only have increasingly
The success of local nullrman theme parks this year is a enullciting and immersive graphics and subnullect matter, but
good enullample of this. also offer the opportunity to bring people together to
The second challenge null believe facing us all is a lack of participatenullplay with and against each other remotely.
real product innovation null what is the nenullt nullbig thingnull in nullinally, for those of us in the commercial sector, the
theme park rides and attractions? nulln fact at times we problem of nullovernment funding distorting the marketplace
nullinull nulloop anull nullei null nullarnull
seem to be going backwards. nullurrently most new ideas is an ever present and difficult challenge null both in the
seem to be coming from the big operators like Merlin, or development of new nullpoliticallynull motivated attractions, but
from creative, small, regional businesses null not from the then also by ongoing subsidies which affect pricing and
manufacturers. competition longer term.
nullnullnull nullhatnull in your opinionnull is the innullustry’s main competition nullnullnull cnull h consolinullation has tanullen place in the parnulls
for the leisure nullollarnull euronull pounnullnull etc? Is it purely other innullustry over recent yearsnull with nullerlin being one of the
leisure offeringsnull or nullo other things come into play too? manullor players in this respectnull nullome say this is not necessarily
a goonull thing for the innullustrynull while others feel it was
Personally speanulling
inevitable annull a necessity for the future success of the
businessnull nullow woulnull you comment on this?
nullot a lot onull people know this but I am very good
nullnullnull nulls null said earlier, consolidation is, we believe,
at null nulluggling
inevitable null it is basic economics. nullertainly at Merlin we
believe this to be a very positive move resulting in more
nullhe best thing my parents taught me was
innovation and higher nulluality attractions and service
null honesty and integrity
worldwide, in line with changing visitor demands. The
important thing, however, is that the sector continues to
nullhe most interesting place Inullve ever been to is
offer wide choice. We need to do that by developing
null a birthing roomnull
clear propositions and differentiation for brandsnull
My nullavourite film is attractions and then communicating these clearly to
null nullhrek nullits cool to be big and greennullnull consumers via enullcellent, effective marketing. nulln our
view good attraction brands will always do well null
Inull I could be anyone else nullor nullnull hours Inulld be
big or smallnull local or global.
null nullenry nullnullnull nullthe trousers would fitnullnull
I always laugh at null everything
nullnullnull nullerlin has a number of wellnull
nullnown brannulls within the groupnull
My nullavourite musiciannullband is null Eminem
some of which have been arounnull
nullo really chill out I null mow a field
for a long timenull nullow important
is it for operators to create
I really dislike null bullshit
strong brannull inullentitynull or
Inull I could, I would
is this really nullust
null be a farmer nullbut not a very good onenull
something for the
larger players?
38
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44