the
Dressed to Kill
Ynullnull nullnulle Snull Benullnullnullnullnullnullnull
nullarasuco stores are as nullell knonulln nullor their displays
as they are nullor their nulleans and clothing
Denim may nulle one of the most capricious categories in fashionnull
constantly needing to nulle on the cutting edge of designnull But in one nullaynull
at leastnull it is very much the same as virtually any classinullcationnull from the
stodgiest outnullt to the simplest Tnullshirtnull it has to loonull good on the shelfnull
Sal Parasuco gets thatnull nulle gets the fashion thingnull nullut in his 10 stores in
nullorth nullmerica he also very much gets the visual thingnull toonull nullis stores are
among the nullest merchandisednull most visually interesting places in the
nullusinessnull Parasuconull nullho started the company nullearing his name nullnull years
agonull sat donulln nullith Specialty nullnsider recently to talnull anullout his strategy
in visual merchandisingnull from site selection to nullindonulls to nullnulltures
to using store employees effectivelynull
SInull nullacnull of your 10 stores is different nullnullile many retailers try to nullanulle a uniform look. nullnully is tnullatnull
Snullnull Pnullnullnullsnullnullnullnull We’ve nulleen criticinulled that nulle don’t have a consistent loonull and logonull We say it’s trendy not
to nulle trendynull We linulle to have each store have its onulln identity depending on that neighnullorhood and that
culture and nulle part of that communitynull We nullant to nullring nullacnull that old feeling to our storesnull Three of our
nullagships nullincluding the nullenull nullornull store in nulloho pictured on the nenullt pagenull are in old nullannull nulluildingsnull We
linulle the feeling that nullannulls givenull
SInull nullnulle nullenull nullork store nullas some nullery nullignullnullpronullle nullindonulls. nullnullatnulls your strategy on nullindonull dressingnull
SPnull We’ve found that null0 percent of our customers come in every tnullo nulleenulls so nulle change our nullindonulls
every tnullo nulleenullsnull We nullant to put in nenull merchandise as fast as possinulllenull nulle don’t nullant to loonull linulle a
chain storenull We also try to tie in our nullindonull displays to eventsnull linulle holidays nullut also things going on in
the areanull
SInull Are tnullere some nullindonulls younullnulle done tnullat stand out in your memorynull
SPnull nullne time in our nulluenullec nullity store nulle lined up null0 mannenulluins in a ronull and put nullfros on all of themnull
We put shorts and leggings on all of them and it gave a real null0’s feelnull nullnother time nulle did a traveling rocnull
and roll nullandnull We use a party planner to do our nullindonullsnull he’s very creativenull
nullcontnullnull
Januarynullnullenullruary null010
19
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