22-23-giving-it.qxp 14/12/09 13:36 Page 22
It’s a giving thing
When growing businesses give to charity, it’s often a more personal affair than the
social responsibility activities of large corporates. Here, owner-managers reveal
how they selected the causes they support and what they do for them
‘I believe businesses have a
KATE LESTER
responsibility to support good causes’
MD, DIAMOND LOGISTICS
We are supporting a charitable foundation, the Heat Business Club, which gives companies real benefits because they
Guildford Heat Basketball Club, which is all about commit to trade with each other and receive positive PR. There are 15
going into estates and mentoring children, teaching businesses involved, five of which have invested £10,000 for three
them about healthy living and promoting physical years to secure sector exclusivity. We’ve also committed funds, as well
activity. The foundation tried to get me involved two as sponsoring business functions and mentoring one kid who is quite
years ago, and I said no because I wasn’t a fan of possibly a basketball star of the future. I donate to other charities in a
basketball. I’ve since realised that it’s about a lot more than that and so personal capacity, including the NSPCC, Oxfam and Amnesty, but I
agreed to help. I designed a corporate sponsorship package called the believe businesses have a responsibility to support good causes.
22 BUSINESS XL
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76