DM p8 Events 2010.qxp 03/02/2010 09:13 Page 9
Events
Events
An interactive seminar and
Making Analytics
marketing community since its
workshop for anyone who
Work
debut in 2007, selling out each
already knows modelling fun- 24-25 February 2010, London year.
damentals and is seeking more A two day soft skills interactive www.risingmedia.com
advanced techniques. In this workshop limited to six atten-
Masterclass, delegates will first dees, Making Analysis Work for
The Internet Show
apply a best practices Business was developed to 22-23 June 2010, Amsterdam
approach to building and vali- improve the productivity and The Netherland's only internet
dating data models through the commercial impact analysts business event, The Internet
Data Model Scorecard, a tool have on their customers - Show is a series of seminars
for validating data model quali- whether internal to their own and a showcase claiming to be
ty. Delegates will then focus on business or external, led by the only event to bring together
a collection of intermediate Steve Hulmes. big, medium and small busi-
and advanced modelling tech- www.sophicsolutions.co.uk ness to find new ways of
Multichannel Summit
niques, including advanced doing internet business and is
2010
normalisation and enterprise
Internet marketing
very much a business, rather
9 February 2010, Reigate data modelling. The final sec- 12 March 2010, Reykjavik than a technology, focused
Free summit aimed at helping tion contains guidelines used Allen McCaskill, senior director show.
multichannel retailers maximise to gain consistency across of media for Ericsson www.terrapinn.com
profits through a seamless, data models in areas such as Worldwide and head of UK TV
engaging multichannel cus- in abstraction and whether to and media practice is the
Middle East Show
tomer experience, build a com- star schema or snowflake. headline speaker at the 21-22 September 2010, Abu
pany-wide multichannel strate- www.irmuk.co.uk Reykjavik Internet Marketing Dhabi
gy that focuses on maximum Conference. As the Middle East's only inter-
ROI and minimises disruption
Analytics in DM
www.rimc.is/en net business event, this show
and focuses attendees’ 23 February 2010, London offers access to hundreds of
mutichannel strategies through A one day interactive workshop
MDM Summit 2010
companies in the region look-
an understanding of market delivered by analyst and data- 19-21 April 2010, London ing to digital to power their
trends. base marketing consultant The 5th Annual MDM Summit marketing campaigns and cus-
www.retailbulletinconferences.c Steve Hulmes, the Analytics In Europe 2010 will be co-hosted tomer communication.
om Direct Marketing Workshop is with the Data Governance www.terrapinn.com
designed to provide delegates Conference and is produced
Data Modelling
with an understanding of the jointly by IRM UK and The
Call Centre Expo
Fundamentals
analytical techniques and MDM Institute. Hot topics are 21-22 September 2010,
15-16 February 2010 & 20-21 methods used within the direct set to include master data gov- Birmingham
September 2010, London marketing arena – from strate- ernance, hierarchy manage- Planning your budgets for next
This seminar and workshop gy development through ment, ROI, high-end scalability, year? Then consider next
contains a complete explana- campaign planning to post- going enterprise-wide, multi- year’s Call Centre & Customer
tion of data modelling con- campaign analysis. entity MDM (adding product to Management Expo. The 2009
cepts and terminology, along www.sophicsolutions.co.uk customer, or customer to prod- Expo drew nearly 5,200 visitors
with techniques for producing uct), SAP MDM, IBM MDM with 75% of visitors being
solid relational and dimension-
TFM&A
Server, and master reference Senior Management holding
al data models. This course is 23-24 February 2010, London data. positions of Director level or
designed to give attendees a The biggest event of its kind is www.irmuk.co.uk above.
practical understanding of data back with Database Marketing www.callcentre-expo.com
modelling that can be applied magazine as the official data
SMX 2010
to current projects. media partner. Now in its 10th 17-18 May 2010, London
www.irmuk.co.uk year, TFM&A is the UK's only The producers of Search
integrated marketing event and Marketing Expo add a London
Organising an event you’d like
Data Modelling
this year introduces a new edition of the search engine
to see featured on this page?
Masterclass
Direct Marketing Zone and marketing conference to the
Email the details and a website
17-18 February 2010 & 22-23 Market Research Pavilion. schedule. SMX Advanced has
address to us at
September 2010, London www.t-f-m.co.uk been supported by the search
abegley@55north.com
www.dmarket.co.uk Database Marketing February 2010 9
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