dm p4-7 news 2010.qxp 03/02/2010 15:17 Page 4
News
Dunnhumby buys KSS
ICO gets power to up
Market research specialist
Dunnhumby, majority owned
fines ‘a hundred fold’
by Tesco and the creator of
the Tesco Clubcard, has
bought US-based shopper J
ack Straw, the UK’s breaches likely to cause damage mitted to working with volun-
Secretary of State for Justice, or distress for the individuals tary, public and private bodies
behaviour tracking firm KSS has approved a bid from data involved, and that are the result to help them stick to the rules
Retail. watchdog the Information of deliberate or negligent action and comply with the Act. But I
The acquisition comes in Commissioner’s Office (ICO) to by the data holder, will attract a will not hesitate to use these
the wake of a partnership increase penalties for data financial penalty. tough new sanctions for the
between the two firms. KSS breaches a hundred fold, mean- The move is seen by many as most serious cases where organi-
Retail predicts and analyses ing the ICO can issue fines of giving the watchdog the teeth it sations disregard the law.
shopper behaviour to provide up to £500,000 from 6th April has long lacked. “The monetary penalty must
optimised pricing and for “deliberate or negligent” Information Commissioner be sufficiently meaningful to act
promotion models using in- breaches of personal data. Christopher Graham welcomed both as a sanction and also as a
store and online price- Straw hopes the increased the new powers, saying: “These deterrent to prevent non-com-
change tracking data. powers will act as a far more sig- penalties are designed to act as pliance of similar seriousness in
nificant incentive to comply a deterrent and to promote the future by the contravening
Experian big in Japan
with the Data Protection Act compliance with the Data data controller and by other
1998, although only data Protection Act. I remain com- data controllers.”
Experian has expanded its
global reach with the
acquisition of an 88.5% stake Royal Mail partnership to ‘safeguard future of DM’
in A-Care Systems, a leading
Royal Mail has launched a new Strategic companies throughout the UK in an attempt
email marketing company in
Mailing Partnership (SMP) with leading direct to garner support from the industry for the
Japan.
mail firms, chaired by industry stalwart and new body which Royal Mail hopes will
The business will be folded
former Postwatch vice-chairwoman Judith become a champion for the sector.
into CheetahMail, Experian’s
Donovan CBE, to help “shape the future of The SMP plans to hold a series of events
permission-based email
the mailing house industry”. around the country in order to establish a
marketing and customer
The move has been welcomed by the DM sustainable, meaningful two-way dialogue.
intelligence services division.
industry as a reflection of the Royal Mail’s These will include regional roadshows, a
commitment to working closer with mailing national annual conference and other net-
New Abacus site houses and the wider DM industry. working opportunities allowing attendees to
Donovan has already described the SMP share best practice.
Transactional database
as “crucial both to mailing houses and the Board members include Lucy Edwards,
specialist Abacus has
UK’s mail industry as a whole”. Deputy MD of the Howard Hunt Group and
launched a new interactive
Appropriately enough, the SMP was John Wells, Group Commercial Director of
website offering a fresh take
launched with a targeted mailing to 280 DM Communisis.
on the data co-operative
proposition. The site
provides exclusive content
for Alliance members.
New CIM training directory
Marketing Executive, Claire
Maiwald said: “Over the past
couple of years, our range of T
he Chartered Institute of short-courses that the Institute and senior professionals looking
Marketing has offers, totalling to gain a deeper understanding
data solutions has increased unveiled a com- more than 120 of a particular subject.
and we needed a website plete directory of across both mar- Built around core subject
that reflects this. the training cours- keting and sales areas, courses are mapped to
“As we move through 2010, es it has scheduled professions. The Chartered Institute of
a number of ground-breaking for 2010. These range Marketing’s professional mar-
initiatives will be posted on The new from foundation keting standards and more than
the site to allow our Learning and courses for non- 14 new course titles have been
members to further improve Development marketing man- introduced to deliver breadth
their returns from direct mail Directory of agers or those new and depth of choice.
that makes use of Courses outlines to marketing, to To get a copy, email training-
transactional data.” the full suite of workshops and masterclasses for experienced info@cim.co.uk
4 Database Marketing February 2010 www.dmarket.co.uk
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