DM p3 Contents 2010.qxp 03/02/2010 13:39 Page 3
Contents
4 News
All the latest news from around
the sector.
8 B2B News
A round up of B2B news.
9 Events
Some key events for 2010.
10 Opinion
Mark Patron
Email marketers need to ‘get
relevant’, not just avoid ‘being
evil’.
p16 TFM&A 2010 preview
20 Notebook
Older consumers open to
trigger / identifying areas out of
recession / load speeds
Features
hindering marketing /
ecommerce ends 2009 on a
12 On the crest of a 22 Integrated customer
high / TV + DM = response.
Forrester Wave management
Antony Begley James Lawson
30 Software review
Forrester Reasearch’s delve into
James Lawson
Even with a sophisticated
the world of Cross-Channel
A close look at Alchemtrics’
system, most marketers will still
Campaign Management finds a
Informa software.
need to add tools – making
lot of positives for the 11
finding exactly the right
vendors evaluated, and throws
33 US Direct
solution for your needs a tricky
in a few surprises to boot.
Richard H Levey
busines with so many on offer.
How a US casino used its
16 Looking ahead to
25 The international
database to revolutionise its
TFM&A 2010
challenege
marketing.
Antony Begley
Antony Begley
With more than 200 exhibitors
34 Classified
The internet has opened up the
and more than 9,000 visitors
enticing option of international
last year, this month’s TFM&A
37 Recruitment
marketing to a wider audience,
looks set to be a highlight of the
but international addressing is
marketer’s calendar.
38 Letters
fraught with pitfalls.
T: 0845 686 0125 F: 0845 686 0249 E: info@dmarket.co.uk W: www.dmarket.co.uk
Publishing Director & Managing Editor Advertising Manager
Antony Begley Stuart Cal
0141 222 5380 • abegley@dmarket.co.uk 0845 686 0125 scal@dmarket.co.uk
Consulting Editor Designer
Database Marketing is published monthly by
James Lawson Richard Chaudhry
55 North Ltd, Waterloo Chambers, 19 Waterloo
0141 222 5390 rchaudhry@55north.com
Commercial Director
Street, Glasgow G2 6AY. www.55north.com
T. Paul Begley Circulation Manager Database Marketing is distributed free to
0141 222 5382 pbegley@55north.com Cara Thomson
qualifying readers. For details on sample copies
0141 222 5381 cthomson@55north.com
or subscriptions, visit www.dmarket.co.uk
ISSN: 1465-2900
Copyright 55 North Ltd 2010. All rights reserved.
www.dmarket.co.uk Database Marketing February 2010 3
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