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TFM&A 2010 Preview
grated marketing – is essential to reach your audi- tion and automated workflow.
ences, as clients choose their personal preferences in CleverTouch MD Adam Sharp says: “As the UK’s
how they wish to receive information. Mardev’s new only independent marketing automation technology
Smart Marketing Lead Generation packages bundle all consultancy, TFM&A will be a useful place to show-
you need in order to be successful – targeted data, case our skills. There is a lot of emphasis on mass
sophisticated multi-channel, automated campaigns email marketing tools, but fortunately there is an
and closed loop metrics for optimisation & to max- increased presence from Marketing Automation plat-
imise budget ROI. forms, which are more comprehensive and holistic.”
“This approach tracks actual consumers’ digital Sharp will be giving a presentation on ‘Why CRM
behaviour, turning unknown web visitors into Strategies are failing Marketers, 10 initiatives for
known, and delivering the right message, at the right 2010’ for those interested in learning more.
time, in the right format with the right experience. The company will also be launching its ‘Lead
Stay ahead of the game and come along to the show.” Leakage Analysis’ solution, essentially a service that
Innovative B2B marketers may be interested in vis- quantifies the inefficiencies in Sales and Marketing
iting CleverTouch Marketing on stand H6 to hear a and highlights what can be done to address them.
little more about the company’s unique approach to Whatever way you segment it, this year’s show is
sales and marketing alignment, marketing automa- definitely worth a few hours out of the office.
n
www.dmarket.co.uk Database Marketing February 2010 19
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