CALENDARS, PRINTS & POSTERS
Calendars, prints and posters can be
a vital profit source for card-based
retailers. GT takes a look at the latest
developments.
Hang time
alendars, prints and market share lost by the high street
Clinton’s wild side
C
posters can be a great giant. This year will not be quite the
Clinton Lewis, MD of
source of revenue for same as the gap closes once again.
Clinton cards, was busy
any card-based retailer But smart retailers can still win if they
rummaging around the
– providing they get mix it up a little. Instead of confronting
undergrowth in 2009
the range of titles and the big boys head on with the same
to capture a stunning
price points right. range of titles, the neater trick will be to
sequence of wildlife
Calendars in particular offer a develop a point of difference in-store.
photographs featuring
welcome cash boost in the key pre- Sure, you can add in the power
two of the planet’s most
Christmas trading period and there is sellers, but there are plenty of other
endangered species –
hot competition amongst publishers to calendar themes, designs and subjects
Tigers and Gorilla’s.
fi nd the ‘must-stock’ title for the coming out there to build an effective, profi table
Clinton collaborated
season. range from.
with wildlife photographer,
There’s no doubt that there are some Martin Rees-Davies, sales director
Andy Rouse and results
very clear ‘power sellers’ in calendars at Jarrold agrees: “This year we have
can be seen in two
– media driven titles like Doctor Who, seen more retailers wanting a point of
calendars currently on sale
Liverpool FC, Hollyoaks, Hannah difference and a fresh approach. I think
in Clinton’s stores.
Montana and Twilight will all sell in their that in recent years you have seen many
Two pounds from
droves and reap rewards for those of the same titles appeal throughout the
each calendar sold will
retailers that back them in-store. market.
help fund tiger and gorilla
The only problem with this is that “Retailers are now saying that they
conservation projects.
everyone has the same range on sale. want to look and be different from those
“The gorilla needs
And with the supermarkets and other around them, regardless of whether
our help,” says Clinton.
multiple retailers competing on price, they are the smallest independent or
“This incredible primate
this can leave independents isolated. largest high street retailer. One small
is becoming more
Last year the loss of Woolworths independent chain that we worked with
endangered every second
created a real opportunity for this year saw its pre-Christmas full price
and now is the time to
independents to take some of the sales grow by 25% with this approach.”
save it.
Disney honours UK licensees
Danilo has been selected by Disney as its Stationery Licensee of the Year. Danilo MD, Laurence Prince
and licensing chief, Trevor Jones (centre right and left respectively) received the award from the Disney
Stationery team at a special presentation dinner.
“Danilo has received many awards over the years,”
said Laurence. “But to be recognized by a company of the
stature of Disney makes me proud of my company and the
whole team in achieving this award”.
Pyramid meanwhile was also honoured by the
entertainment giant with the European Stationery
Product of the Year accolade from the Disney European
stationery team for its 3D Lenticular poster of Hannah Montana.The title is awarded to the product which best meets a
number of criteria including the closeness of fi t to the values of the franchise, its storytelling credentials and its commercial
success.‘‘We are absolutely thrilled to win this award,’’ said Pyramid’s licensing manager Mordy Benaiah. “We see 3D poster
technology as being a key part of our strategy of adding value and growth to the poster market through the introduction of
innovative, added value products. We are already working with Disney on a programme of exciting new formats which will
be released throughout 2010.’’
94
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