FOCUSONCARDGAINS
“When I
hear retailers
saying things
like: “I know
what sells in
my shop” or
“people come
for miles…”
I usually fi nd
these are the
stores that
have drawers
full of excess
stock”
The man who can
With over 20 years experience in the
s a typical Yorkshireman, there are opportunities for improvement
card business, Chris Dyson, knows what
Chris Dyson is genetically in the independent retail stores.
programmed to speak “It was a privilege last year to be
makes the industry tick. And with over
his mind. Some might asked to be a guest speaker at the
1,000 stores in the Cardgains buying call it plain speaking: GCA AGM,” says Chris. “My subject
group to look after, he understands what
Aothers might think it was ‘Understanding and Servicing the
blunt, but either way his point of view is Independent Retailer’, and hopefully
independent retailers need to survive.
usually bang on the money. I shared my thoughts on some of
He talks to GT about the way forward. As joint MD of the Cardgains buying the feelings and frustrations the
group, with a multi-million pound independents often endure. It’s not about
turnover, he knows how independent apportioning blame or pointing the fi nger,
retailers operate and the challenges they but obviously about understanding and
face in the marketplace. improving service across the board.”
Speaking at the Greeting Card “These frustrations and opportunities
Association AGM in October, Chris have been discussed with most of our
delivered a hard-hitting presentation suppliers in our annual review meetings
that set out some of the feelings and over the past couple of months. It’s
frustrations felt by independent retailers. certainly our objective at Cardgains in
He didn’t pull any punches with the 2010 to continue improving member
card publishers in the room, nor did he service levels and I am sure our suppliers
shirk from pointing out where he thinks will be doing the same.”
86
www.greetingstoday.co.uk
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