“We will always
do stuff that we
think is funny. If
fi ve people in the
offi ce fi nd it funny
then we’ll take a
chance on it”
a two-pronged approach with a more
mainstream element for those retailers
who like stocking humour cards that are
a little bit ‘safer’.
The retail base has changed too.
Back in the early 80s there were much
more independent retailers about and
smaller publishers like QH could cater
for them.
Nowadays Quitting Hollywood
not only caters for the independent
business but deals with the likes of WH
Smith, Waterstones, Sainsbury, Boots,
Card Factory and of course, Tesco.
“We still supply an enormous number
of independent accounts – it’s an
integral part of our business,” says Bill.
Finding new humour is the key
to everything though. QH’s website
even has a section for the public to
send in their own images, which if
they are successfully converted into a
card design will earn them £100. It’s
a greetings version of ‘You’ve Been
Framed’.
“We’ve still got jokes that are
edgy and set us apart from other
humour publishers,” says Bill. ‘We’re
still relevant and with the mainstream
element that we offer, we can cover all
angles.”
The search for funny material never
stops however and at this year’s Spring
Fair, QH will have new designs across
all ranges.
Plus, in the Cardgains Village at
Spring Fair, Quitting Hollywood will be
running a special promotion for new
and existing. To celebrate its 25th
anniversary, retailers can enjoy a 25 per
cent discount on everyday order that
they place.
Now what’s funny about that?
www.greetingstoday.co.uk 85
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