in the news
BRC says 2010 will
Five Dollar
be ‘tough’ for retail
Shake secures
2010 will be a diffi cult year for retailers, but no worse than 2009, according to a ‘Hollywood’ license
survey of its members by the British Retail Consortium.
Handmade card specialist, Five Dollar
Four out of fi ve retailers surveyed said they expected sales in 2010 to be the
Shake (5$S), is launching its fi rst-ever
same, but none thought they would be worse and a fi fth thought they would be
licensed range of cards.
better. 19 multiple retailers took part.
The new designs feature the artwork
The retailers surveyed cited weak consumer demand, rising unemployment,
of William Travilla, who was responsible
increases in personal taxes and weakness in the economy as their biggest
for designing some of the most famous
concerns for the year ahead. A third of them said they expect to reduce the
dresses in fi lm history. From Marilyn’s
number of people they employ in 2010 compared to 2009.
iconic white dress from The Seven Year
BRC director general Stephen Robertson (pictured) said it was vital the
Itch to private couture pieces for Audrey
government didn’t hamper the recovery in consumer confi dence by hiking
Hepburn.
personal taxation. “Politicians must recognise it’s business that’ll take us out of
Now, Travilla’s original illustrations have
recession with retail leading the way. They must bring the public fi nances under
found the light of day and the Oscar-
control while avoiding excessive tax rises that would undermine demand, jobs
winning designer will be getting the Five
and consumer confi dence.”
Dollar Shake treatment with a range of
cards featuring crystals, sequins and
glitter. A range of everyday cards and a
set of boxed notelets will make up the
initial launch with wrap to follow.
Young artists
“Everybody at Five Dollar Shake felt
very privileged and not just a little in awe
when Marilyn’s original gold lame dress
inspired by wildlife
was unveiled to us at our offi ces last
week,” says 5$S chief, Matt Genower. “To
card publisher
quote Marilyn from the fi lm Some Like it
Hot – “my spine turned to custard...I got
goosebumps all over!”. The dress had a
Wildlife greeting cards have
real sense of gravitas and if we can, we
proved inspirational in a bid to
are going to arrange for one or two pieces
fi nd the Young Wildlife Artist of
to be available on our stand at the NEC.”
the Year.
Youngsters used cards
published by The Robert
Fuller Gallery for inspiration
in a competition to boost the
importance of art in schools.
The competition, known
Glebe Cottage
as The Big Draw, was held by
wildlife artist and publisher Robert
Shortlisted for
Fuller to mark a nationwide
campaign to promote drawing.
It followed a series of art
National Eco-Award
workshops held at the artist’s
Glebe Cottage has just discovered that its one of 30 UK companies to be
gallery in North Yorkshire
shortlisted for a BCE Environmental Leadership Award.
throughout October
The publisher has been blazing a trail for a more eco-friendly card industry
One hundred and twenty
since 2006 when it was the fi rst card publisher to introduce compostable bags.
youngsters in total took part in
Glebe Cottage then went on to became the fi rst DtR publisher to hold an FSC
the project, amongst them, pupils
chain of custody and the fi rst to become CarbonNeutral©.
from some of the country’s most
The Business Commitment to the Environment (BCE) Environmental
prestigious schools, including Ampleforth School and Queen Margaret’s.
Leadership Awards are the longest running, and one of the most prestigious,
After sketching directly from a selection of Mr Fuller’s own paintings, the
environmental awards in the UK. They provide a unique opportunity for any
children then picked their favourite greeting cards and took them back to their
business to demonstrate clearly that corporate responsibility is as an integral
classrooms for inspiration.
part of their organisation and that they are innovative and ahead of the
The resulting canvases were exhibited at a special ‘Big Draw’ show held at
competition.
the north Yorkshire gallery in December.
“We have always tried to put the environment at the heart of how we
The best, a painting of a penguin, earned 11-year-old Amy Crowther of South
make our products,” said director Susanna Morrish. “So we are delighted to
Duffi eld, Yorkshire, the title of Young Wildlife Artist of the Year.
have been short listed for a BCE Environmental leadership award. We know
“Amy’s picture really was striking. I think she defi nitely deserves the title,” said
competition for this award is very tough, so to get through to the last 30 is a
Robert Fuller.
real achievement!”
“The quality of the work that the children produced overall was really quite
The judges will now visit Glebe Cottage’s new premises in Newton Abbot
astounding. I think that amongst them there are defi nitely some future artists and
to undertake the fi nal part of the environmental assessment and fi nal winners
I wouldn’t be surprised if we saw their art cards on the market sometime,” he
will be announced in April. Previous winners of BCE awards include Co-op,
added.
Sainsbury’s and Innocent Drinks.
Glebe Cottage will be exhibiting over 150 new eco-friendly cards, and will
be launching its new 2010 brochure, at the Spring Fair Hall 3 P21.
6 www.greetingstoday.co.uk
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