SHOWPREVIEW
Get fresh
The new Fresh section making its debut at
Spring Fair aims to bring together design-led
products across a wide range of sectors.
he new Fresh group Fresh will appeal to design-focused and jewellery for the best shops – a
T
stand has attracted exhibitors who are keen to maximise bazaar, fi lled with lots of exciting
top jewellery, gift and their marketing exposure with start-up new products and design-led ideas for
greetings card talent to budgets.” buyers who want those extra-special
its carefully selected He has drawn on his own purchases for their stores.
design-led area in the Greetings hall at experience of group exhibiting, and All the stands will be one metre
next year’s Spring Fair International adds: “It is an extremely effective deep and range from two metres wide
(February 7-11). Aimed at discerning
retailers, agents and distributors this
beautifully designed area is sure to be
the source of some of the best in show.
Companies signed up so far
“Fresh will be a dynamic mix of gifts,
include award winning Laura cards and jewellery – a bazaar, fi lled with
Darrington, Hazel Bee, Owaboo,
lots of exciting new products and design-
AlliHopa, the Art Rooms, 2 little
boys, Ollypop, Laura Sherratt, Velvet
led ideas for buyers who want those
Olive, Courgette Cards, Dyson extra-special purchases.”
Designs, Creatives Inc, Flower Stork,
Carte Postale, Seadragon Publishing,
Dimensions Showrooms, Strawberry
Card Company, Open Box, Freckle way of standing out from the crowd. to a maximum of six metres. Fresh
Face, Lesser Spotted, Joe Graphic, What makes this project so special will have a uniform fascia, with all
GelaSkins from Dimension Design
Dressed 2 Drink, The Write Gift, is that, unlike any other group stand stands pre-clad and well lit.
are removable covers for customizing
Monster Factory, Sent & Meant, Scott we have been a part of, it will be in His partner in the project, David
portable devices like laptops and
iPhones with stunning graphics - from
Inness, Juicy Lucy, Pango Productions a centrally located hall. It’s going to Wigley, comments: “Spring Fair is
fine art to contemporary images,
and Blue Eyed Sun. All of these top look fantastic and will add real value the kind of place where you can meet
designed by over 100 worldwide artists. designers have exciting new products for those attending Spring Fair.” a good distributor or large buyer who
coming out at the show. Jeremy says that Spring Fair can transform your business overnight.
The organisers are still organiser Emap Connect Home & Gift Being part of Fresh means that you
particularly keen to include more has been “fantastically supportive”, won’t have to wait with your fi ngers
contemporary jewellery and design- and continues: “We are also thrilled crossed, hoping they’ll fi nd you.
led gift companies to the last few to have the backing of The Giftware “This will be a ‘must see’ area
remaining stands. So please call Association, particularly as its for buyers and those design-led
them on 0845 2690469 or visit www. membership includes many of the companies exhibiting will benefi t
freshexhibitions.com types of companies and retailers we hugely from the collective marketing
Fresh has been set up by Jeremy are aiming to attract. draw of this exciting new area.”
Corner, managing director of Blue “The combined marketing effort Louise Young, managing director
Eyed Sun, and David Wigley, a of the Fresh group will far outweigh of Emap Connect Home & Gift,
director of Pango Productions. In anything that the individual exhibitor comments: “Fresh is bold and
a busy marketplace, they intend to can achieve on their own. It should imaginative with brilliant up-and-
Based on the North Cornwall coast,
create a ‘buzzy’, easy-to-fi nd area that mean that, for a relatively small coming design-led companies – the
Ollypop are the creators of the world’s
first surf towel/training aid. With a
will attract high quality buyers from outlay, they can grow their businesses lifeblood of our industry – at its heart.
surfboard design, complete with hand
the UK and overseas. faster and more effectively. We will do everything possible to
and foot print positioning, people can “The new group stand will be “I am extremely keen to see this support such an exciting initiative.”
practice their surfing ‘pop-ups’ away
a destination for everyone who is area become a hotbed for fresh ideas Full GA members are still entitled
from the surf so they stay on their feet
looking for outstanding suppliers and design talent at Spring Fair. It to their 5% show discount organized
in the surf!
with fresh ideas,” says Jeremy. “And will be a dynamic mix of gifts, cards through the GA.
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www.greetingstoday.co.uk
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