SHOWPREVIEW
You’ve got to be
in it to win it!
Could your store do with a spring clean? Well, Spring Fair offers the ideal opportunity to bring in
new, fresh and exciting product to keep you ahead of the game.
ritain is the buyers with a combined budget of This is the biggest attraction for creative lifeblood of the home and gift
B
creative hub of the £12bn. They are expected to do card-based retailers – the opportunity industry and I am delighted that our
global greetings business with 2,800 suppliers – 100 to see and select crossover product recently introduced initiatives have
card industry and more than in 2009 – offering a from gifts and jewellery to balance resulted in some 500 suppliers taking
Spring Fair is its staggering 250,000 new products. out their greetings offer. Today’s card stands at Spring Fair for the fi rst time.
annual highlight. Louise Young, managing director shops know that they need a wider “We will be holding an inaugural
7-11 February 2010 will see leading of show organiser Emap Connect product mix than yesteryear if they are reception for these new exhibitors
publishers and designers gather at Home & Gift, says: “Spring Fair to thrive in general retail. Spring Fair in the Seasons Club on the Monday
the NEC, Birmingham to showcase is the show for new product – the allows them to hunt down winning evening of this show, where they will
the world’s largest collection of big opportunity, as we come out of product lines in one central location. be able to meet the press and buyers,
greetings cards, as well as gift wrap recession, for retailers to differentiate As Louise Young states: “We have and we will also be offering further
and stationery in Hall 3 at Spring Fair themselves on the high street. It is the listened carefully to buyers, trade support initiatives throughout Spring
International. buying event that sets the home and bodies and our exhibitors – large and Fair International 2010 and in the year
A raft of exciting new product gift industry’s agenda for the rest of small – so that we can try to deliver ahead.
features and innovations will bring the year.” the Spring Fair that they want. “We want to see these companies
the wow factor to Spring Fair The Greetings & Stationery sector “We have reached out to the grow side-by-side with the show, as
International 2010 and help create at the show has held up brilliantly industry because this show is an other long-established, successful
an event that fulfi ls the aspirations of throughout the economic downturn institution that really belongs to companies in home and gift have done
both retailers and exhibitors. and the industry itself has shown everyone. It is their Spring Fair. Emap over the last three decades.
The UK’s biggest trade show impressive resilience over the past Connect is the custodian of this great “We extend a warm welcome to
– covering nine product sectors year. Increasing numbers of suppliers event and it is our duty to ensure that them and to all our exhibitors and
including gifts, homewares, greeting are seeking to grow their businesses it is accessible to as many companies visitors at the beginning of a new era
cards, toys, jewellery and art and by diversifying into gift shops, garden as possible. for Spring Fair International.
framing – will attract some 60,000 centres and other outlets. “Newer, smaller businesses are the “We are, of course, aware that the
www.greetingstoday.co.uk 37
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