RAINBOWDESIGNS
Retailers can still rely on Rainbow for all the timeless plush gifts
that their customers know, love and expect but they can now add
to their offerings with licensed character stationery, ceramics, toys,
collectables and nursery gifts.
to the toys of days gone by,” Anthony a welcomed return to the demand for range and the collectable vinyl ‘Jack the years. It looks set to retain its status as
explained. quality licensed ceramic gifts,” Anthony Lad’ Snoopy, feature a whimsical take an industry leader and pioneer thanks to
The Very Hungry Caterpillar collection explained. on the current ‘in fashion’ appeal of our clear and transparent brand and product
now features four new wooden toy beloved Union Jack. strategy, and an understanding of the
arrivals as does the My First Paddington On trend market and merchandising.
range - from dominoes and peg puzzles One of Rainbow’s key characters, Moving forward Anthony is extremely confi dent in
to picture blocks and pull-alongs. The Snoopy, is taking centre stage this year New and exciting plans are on the cards the future and proud to be offering
message is clear - Rainbow is now a as 2010 marks the 60th anniversary of for Rainbow in the coming months and Rainbow’s customers broadened and
major player in the toy market with a Charles Schulz’s creation. To celebrate extended product ranges on a regular
broader offering of quality fun to learn Rainbow has launched two new basis. “Rainbow has succeeded in
toys. collectable gift ranges. putting pizzazz, quality and integrity
The Snoopy ‘It’s a Comical World’ into real gifting products,” he explained.
The write move collection plays to the trend stores and “We have delivered strong ranges within
Developments in stationery have the collectability is tied to Snoopy’s iconic each of our core brands, demonstrating
stepped up a gear too and have helped appeal. Rainbow has also applied this genuine creativity and innovation, whilst
to transition and extend the product development into the soft toy area adding staying true to the heritage of our classic
offering. Stationery lines, including pocket tactile PU into plush in the ‘Snoopy characters.”
money products, are now available – then and now’ range, and taking it Sales hotline: 0870 758 7700
throughout Rainbow’s core brands. through to stationery lines too.
www.rainbowdesigns.co.uk
One of the most exciting developments “These new Snoopy
has been the creation of the Bobbypin developments all fall into
collection which Anthony believes is real the extended and
statement of social and contemporary broadened product
stationery. range that
“Bobbypin is trendy, vibrant and
appealing to young consumers. It’s highly
relevant to Rainbow as it follows the
trending of retail, which is something I
believe in and strive to do,” said Anthony.
Recent times have seen a move
from traditional gift stores to home
accent stores, which feature fashion
accessories, ceramics and jewellery.
Rainbow is staying one step ahead of
the growth of this contemporary gifting
trend with its cool Bobbypin fashion
stationery and other iconic character
design products.
Rainbow is becoming
Success with ceramics known for. We take a
Further examples of how Rainbow has character and it then
its fi nger on the pulse of what is on trend becomes almost like
are its extensive new licensed ceramic a one stop shop for
gift collections. Guess How Much I Love stationery, ceramics,
You ceramics and Miffy Classic ceramics novelty gifts and soft toy
offer traditional nursery gifts in addition products,” said Anthony.
to the array of contemporary character But how does
mugs including embossed and gift boxed Rainbow play to trend? By
products. its product categories
“Ceramics work very closely with and its designs,
collectables and are extremely relevant for example the
to department stores and gift shops. new additions
These collectable, keepsake gifts are to the Tourist
back in vogue now and we are seeing Paddington Bear
36
www.greetingstoday.co.uk
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