Anthony’s vision for Rainbow is Miffy and Beatrix Potter therefore have classic characters and we believe traditional take centre stage is also
rapidly becoming reality and now 60% both undergone strategic development these two strong ranges more than relevant to Rainbow’s new and exciting
of everything it sells has been designed, and Rainbow has delivered impressive demonstrate this,” explained Anthony. toy developments. Wooden toys are now
developed and sourced directly by innovation in the form of Miffy Little Star Rainbow’s product design formats the talk of the town and Rainbow has
Rainbow. and the new Beatrix Potter Once Upon a have seen a return to the traditional used two of its most iconic characters to
Time collections. too with gifts such as musical mobiles, star in the recently launched collections.
The soft touch “We wanted to make merchandising ‘My First...’ characters, chime balls and “We are fortunate enough to have
Meeting the needs of retailers and their child’s play for our retailers so we comfort blankets. some very good toy retailers and it
customers has seen Rainbow dedicate created a whole merchandising theme is a privilege to be able to offer them
considerable time and energy in the relevant to each of these core brands. Child’s play – abc...fun to learn something fresh, new and original.
development of an exceptional collection Our key message is that Rainbow is toys! Our wooden toys are fabulous quality,
of soft toy gifts. The secret of Rainbow’s back seriously in nursery with reassuring The recurring theme of seeing the highly innovative and a refreshing nod
success is taking traditional gifts and
giving them a contemporary edge.
“The market is inundated with soft
toys so our focus is on delivering quality,
licensed character gifts with added
extras which might be in the detailing or
packaging,” said Anthony.
The Mini Paddington in Tin Suitcase,
the Mini Gromit in a Cardboard Kennel,
the Plush Miffy in Bag... these products
and more demonstrate Rainbow’s
commitment to innovation and taking the
traditional concept of soft toys and giving
it a fresh, fun and modern twist.
In addition to catering for gift buyers,
Anthony has also extended the business
to offer true collector product and
believes that the ranges now on offer
from Rainbow are a cut above the rest.
“Our new Beatrix Potter Signature
collection has elevated the standard
of character collectables. Fans and
enthusiasts will love the beautiful crafting,
fi nishing touches and the intimate size of
the collection,” explained Anthony.
Baby baby
Rainbow’s presence in the nursery gift
sector is strong, gathering momentum
and for 2010, it is even more focussed,
clear cut and innovative.
An assessment of the here and now
revealed that two of Rainbow’s main
brands were applicable to develop
and move forward with even greater
confi dence into the nursery scene.
www.greetingstoday.co.uk 35
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