RAINBOWDESIGNS
Rainbow reaches
the pot of gold
lassic characters Transitioned and transformed
C
are at the heart Since Anthony Temple took to the helm in
of Rainbow 2005, he has effectively transitioned and
Designs. This transformed Rainbow from a distributor
forward thinking to a leading creator and innovator of
company’s licensed character products. Paddington
foundations Bear, Miffy, Beatrix Potter, Snoopy,
are formed from some The Very Hungry
of licensing’s most Caterpillar... Rainbow’s
recognisable and iconic character portfolio
children’s characters and reads like a who’s who
Rainbow boasts a rich of character publishing
heritage, gifting expertise and its product offerings
and an unrivalled industry are just as impressive.
reputation. As Rainbow Classic British plush
steps into 2010, it does so merchandise was once
with a clear focus and Rainbow’s mainstay
carefully crafted but thanks to
strategy careful nurturing,
devised sound
under the business
watchful sense
and expert and a
eye of Anthony fi nger
Temple. The fi rmly on
Rainbow story the industry’s
features transition, pulse, Anthony
development and has overseen the
innovation carefully development of a much
intertwined with some of the broader product range.
nation’s best-loved characters Retailers can still rely on Rainbow
and high quality products. Read for all the timeless plush gifts that their
on, it’s a page turner... customers know, love and expect but
For many years, Rainbow Designs’ they can now add to their offerings with
strapline, ‘leading the way in classic licensed character stationery, ceramics,
character gifts’, remained the same and toys, collectables and nursery gifts.
embodied what the company was and “Introducing more varied product
did. A change has taken place however categories, some of which are new
and the strapline has evolved, subtly but to Rainbow, means we stay fresh,
signifi cantly, to ‘leading the way in classic contemporary and move with the times,”
characters’. This evolution communicates explained Anthony. “We want to ensure
a clear, concise and strong message we remain relevant and a leader, as
that classic characters are the lynchpin our strapline says, whilst staying true
at Rainbow and that all its offerings, and to our roots and still offering classic
very being, are built upon a core group character plush. The combination of the
of licensed characters, many of which contemporary and the classic works
began life on the pages of children’s story wonderfully and we are delighted with our
books. new 2010 arrivals.”
34
www.greetingstoday.co.uk
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