exhibition news
Strong
second year
for PG Live
The UK is an acknowledged
haven for the very best and
latest in greeting card design;
as a nation we send more cards
than any other*, and for the one
in six retailers* that stock them,
greeting cards offer a massive
profi t potential. It’s a short
step therefore, to Progressive
Greetings LIVE, a UK trade show
dedicated to greeting cards.
Now working towards its
second outing in May 2010, PG
LIVE, as it has become known,
is already expanding its initial
concept to take in feedback
from its debut, which took place
at the Business Design Centre in
London last May.
The show’s venue, timing
and its essential ingredients – of
Show Essentials:
creating a level playing fi eld for
exhibitors, controlling admission to encourage primarily retail visitors and providing
open handed hospitality for all at the show – will remain in place. However, for 2010
PG LIVE takes place on May 25 and 26 2010, at the
the show has been expanded on two key fronts; more opportunities for taking part Business Design Centre, Islington, London.
for new and emerging card publishers and more facilities for overseas buyers.
PG LIVE wants to establish itself as THE show for new talent and emerging
The show’s website - www.
publishers, hence the launch of ‘Springboard@PG LIVE’, a new area of the show
progressivegreetingslive.com - includes video
introduced for 2010. This area offers smaller stands, effectively lowering entry costs
for new companies, but still offering them access to all the UK’s and the world’s key
footage of the 2009 show, along with photos and
buyers and the show’s fantastic hospitality package. comments from visitors and exhibitors.
This initiative means the show is currently on target to offer visitors the
opportunity to see well over 200 card publishers, including the world’s largest;
Also featured on the website is a list of the 2010
Hallmark, right down to the very freshest start up!
exhibitors to date, where to stay and how to get to
“For greeting retailers, even if cards are just one of many items on their buying
list, PG LIVE is the show that will contribute to their product knowledge, product
the Business Design Centre.
selection and ultimately, profi t margin – and we’ll make the whole experience fun!”
says Jakki Brown, one of the show’s co-directors.
To register, go to ‘admissions’ via the website, or
In 2009 the show played host to buyers from 31 different countries, with the
phone 01635 297070.
largest contingents from Australia, The Netherlands and Sweden. For 2010, in
response to direct requests, the show will host a special reception on the evening
before the show opens for all overseas buyers, and offer them free meeting facilities
Admission to Progressive Greetings LIVE is
at the venue on set up day to catch up with existing suppliers and contacts, and FREE to bona fi de greeting card buyers, retailers,
ensure they get the most out of the show.
wholesalers, retail agents and overseas distributors
“We think this show can act as a world hub for the greeting industry hence our
and suppliers. Other industry trade suppliers and
strapline this year ‘The London International Card Show’,” says co-show director
artists may be asked to pay for admission.
Warren Lomax. “UK publishers lead the world in terms of design, so PG LIVE is the
perfect place for the overseas industry to meet their peers and their suppliers.”
* Source: GCA
28
www.greetingstoday.co.uk
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