licensing news
Gruffalo film set
to boost licensed
sales
With just 700 words the story of the
Gruffalo by Julia Donaldson and Axel
Scheffl er has captured the hearts and
minds of a generation of readers. First
published in 1999, the rhyming story
of a mouse fi nding his way in a dark
wood has become a fi rm favourite
with both children and adults alike.
With the new animation from
Magic Light Pictures receiving a
prime-time spot on the BBC on
Caroline Gardner
Christmas day there won’t be too
many out there who won’t be aware
of the property. Featuring high profi le
set for strong 2010
names including Robbie Coltrane
as the Gruffalo, Helena Bonham
Carter as the narrator, Rob Brydon as the snake, John Hurt as the owl,
The ‘Caroline Gardner’ brand, one of DRi Licensing’s most popular
Tom Wilkinson as the fox and James Corden as the mouse the animation
properties, is set to unveil new developments in stationery, homewares and
captures the same appealing characters and feel of the book and will be
accessories for 2010.
sure to compliment the licensing programme thoroughly.
Blueprint’s stationery range, including diaries, address books and
Gabrielle Sims, licensing manager of The Licensing Company says:
notebooks featuring Caroline’s distinctive fl orals, matched with funky spot
“The response from retailers has been fantastic. John Lewis continues to
and stripe designs, are now in store with plans to extend the range during
be a major supporter of merchandise, marketing and selling all products
2010.
incredibly well. Book retailers have got involved and Selfridges launched
Halycon Days are on trend with enamel pots, mirrors and bangles which
merchandise pre-Christmas with a major week-long in-store event and
feature Caroline Gardner’s stunning Union fl ag design and Aquarelle is also
promotion. Sell-through has been fantastic, with discussions already
tapping into the giftware sector with a new signing for a range of collector’s
underway for future activities during 2010. The licensing programme will
edition prints.
slowly and meaningfully build over the years.”
Spring Fair will also see the launch of new Fox & Chave silk ties and
The Licensing Company is also looking at product for the long-term.
scarves and for retailers targeting younger consumers a new children’s
Gabrielle adds: “We want Gruffalo product to be something that’s cherished
stationery collection will be available from Portico Designs.
and loved. The Gruffalo is a modern classic and we want to grow a
Alicia Davenport, DRi’s Licensing Director said, “Caroline has an incredibly
stunning merchandising programme to stay true to its core values.”
loyal and wide fan base, and we are very excited to see the expansion of her
The Gruffalo isn’t just going to be a Christmas phenomenon. The
artwork onto an array of products and into new sectors.”
live show has been touring since July, Macmillan Publishing continue to
As one of the most well-respected independent greetings card designers
promote the book campaign and March will see the fi lm released on DVD
in the UK, Caroline Gardner’s work has a clear fashion-inspired design
along with second screenings on Nick Jr during October half-term. All this
identity with a distinctive graphic style. The brand is now in its 17th year and
will sustain interest in the property over the coming year and 2011 will then
the greetings cards are also distributed internationally.
see The Gruffalo’s Child animated as another half hour fi lm.
Blueprint Collections
Mary Evans launches
Blueprint Collections has launched its fi rst range of stationery featuring The
Gruffalo. Using wood and fabric to create a wonderfully natural feel, this
ME & You
premium range features the little sparks of humour so typical of this classic,
ever-popular character.
“Our fi rst collection of stationery featuring The Gruffalo will be available
magazine
from March 2010,” confi rms Helen Webster, licensing and marketing
director of Blueprint Collections. Products include a wooden stationery set,
canvas pencil case, a pop-up and play pack and an A3 wallplanner. RRPs
The Mary Evans Picture Library has launched
range from £1.99 to £9.99.
the fi rst edition of its new ME & You magazine to
Tel: 08452 172400
illustrate the diversity and range of the library’s
content.
All the features have been been produced by
Woodmansterne
ME staff, tapping into their specialist knowledge.
The fi rst issue celebrates the 50th
Gruffalo designs were launched by Woodmansterne last summer and
anniversary of the Sixties and shows off some
featured blank, birthday and age cards, plus giftwrap.
classic, swinging, imagery from one of the most
A new range of male relations designs are now available for Daddy,
dynamic decades of the last century.
Grandson, Son and Brother.
Web:
www.maryevans.com
22
www.greetingstoday.co.uk
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