design community
Artists News
Something for the (Grown
“I’m hoping
up) Girls
Colette Cofi e-Cudjoe
to be excited
olette Cofie-Cudjoe uses her
at the NEC. It
will be good to
C
experience in fashion and trend
forecasting to design and produce
an exquisite range of hand finished greetings cards and
other “covetable” products.
Voted a “Most Promising Young Designer 2009” Henry award.
Colette can look forward to a busy year with a new line of wrap and
see some great
boxes launched by Penny Kennedy, as well as her own “boudoir”
range of printed canvases, wedding and social stationery.
design jumping
Largely based on vintage fashion accessories and the antique
interior design currently in vogue, this stand out design style works
well across a certain target market.
out of what has
The target market is not age related and is all about recognition of
style and elegance. Although minimal in composition there is nothing
become a very
lacking in the skill of design and the attention to detail. Check out the
production “credits” online and you will see what I mean.
This expertise does not come cheap and pricing may deter buying.
restrictive box”
The appreciation, however, is still in evidence. I am quoting a local
stockist. It just shows that good design does not need be aggressive to
be successful.
This high-end range product line is available from discerning independents and from the company’s own
online boutique.
www.somethingforthegirls.com
The independents are constantly looking
for new product with new design. These are
the acorns for the High Street to steal and
Contemporary artist Dylan Izaak has a very individual
modify for future successful mass-market
style. His ‘Long People’ art captures everyday
lines. This year those traders who are secure
scenes and reflects modern life and culture. With a
background of ‘Street Art’ Dylan has been producing
are hoping to be ‘excited’ and find ‘different
his own limited edition prints and selling them
design that is all new’. It’s quite likely that successfully for some years.
smaller publishers could do very well if the
Based in Stratford upon Avon, Dylan also has
a popular and large portfolio of ‘Wonky Building’
creativity is there and supported by good
images that cover a variety of locations both local
business practice. and worldwide. All are available in local galleries
The design resources selling to larger
throughout the UK and directly from Dylan via his
website:
www.dylanizaak.co.uk
companies have a much harder time
Dylan now lives in rural bliss with wife Becky and
putting together future lines. What art
their two lovely children and has so far resisted the
buyers currently buy is dependent on skill,
lure of pastoral imagery.
experience and budget. Their companies also
need to have a comprehensive understanding
of their own customer base. That’s even
before second guessing the end user who
will be particularly challenged over the next
12 months. It’s more difficult not to say
foolhardy for anyone to take a chance, and
then of course there is the ball and chain of
trend forecasting. What a heavy, restrictive
and sometimes destructive role it has played
in retail over the last 20 years.
If this all seems a far cry from art and
design creation, I suppose it should be. Sadly,
it isn’t in this industry. It’s a real part of what
the public will be offered and chooses to buy
in retail over the coming year. I’m hoping to
be excited at the NEC as well. It will be good
to see some great design jumping out of what
has become a very restrictive box.
20
www.greetingstoday.co.uk
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