in the news
New cards combine the
physical and virtual world
Hallmark Cards US has announced the release of webcam greetings, new
cards that use augmented reality technology to bring the card to life on a
computer screen.
The move fuses the appeal of digital greetings with the traditional
aspect of a physical greetings card.
The person receiving the card can visit
www.hallmark.com/extra
and follow the directions to be able to view a 3D animated feature
by holding the greeting card up to the web camera on their PC. The
technology breathes a digital life into the card. The animation tracks
with the movement of the
card, so no matter which
way the card is moved,
the animation will rotate along in full
3D. In many cards, various scenes appear The
as the card is turned in different angles in augmented
front of the webcam for a range of digital reality enhancements in
experiences. webcam greetings are
“As Hallmark embarks upon our next unique to the greeting
100 years in business, it’s important to card industry. Ten cards
continually identify new ways to help currently are available for
amplify the emotions our consumers Valentine’s Day and, as
feel when experiencing and sharing our the year progresses, the company will roll out additional webcam greetings. Most
products,” said Monic Muldrew, associate webcam greetings retail for $2.99. Some webcam greetings include a sound clip
product manager. “With the experience that plays when the recipient opens the card (clip is audible without going online).
available through these cards that come to These cards retail for $5.99. All webcam greetings are available wherever Hallmark
life with a webcam, we hope consumers cards are sold.
will fully explore and interact with this fun For more about Hallmark’s webcam greetings and to view a demonstration, visit
new way to connect.”
www.hallmark.com/extra.
Quire
See us at Spring Fair
Hall 3, Stand S34
Do you think someone special deserves a special card?
Come and see our gorgeous new ranges for 2010, as well
as our new Christmas collections.
Card codes 3965. Macclassic collection. A happy birthday to all golfing lovers.
Cards are beautifully finished with foiling and embossing
Card codes 3976 and 3966. Wedding collection. Quire has a complete new
wedding collection consisting of complementary invitations, thank you cards,
place setting cards and greeting cards. Keepsake boxes are also available.
Card code 3977. Macclassic collection. Cat and dog lovers can received a
card with their favorite animal! Quire has a wide range of animal images in the
various collections.
Card codes 1806 and 1811. Lemon Lou collection. The brand new range
by a young and talented British designer. Happy and arty cards to make you
smile and something for every occasion. Cards have a foiled finish.
Card codes 6650 and 6649. Bellini collection. Cats, and Whales as well as
many other beautiful designs. The cards have labels attached to convey your
message.
We have so many more designs for you to see and enjoy
and we would love to welcome you to our stand at the
Spring Fair.
Info@quire.co.uk tel. 01223 597815
info@quire.nl tel. 00 31 20 6791144
14
www.greetingstoday.co.uk
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