CALENDARS, PRINTS & POSTERS
Danilo
Calendar specialist, Danilo, continues to forge ahead in 2010, signing new and
exciting licenses as quickly as the right ones become available.
Jensen Button’s thrilling win in the Formula One world championship has
catapulted him to superstardom and straight onto the front of a Danilo calendar for
2010.
Likewise the regeneration of Dr Who has given fans of the BBC’s iconic Time Lord a completely new version to fi xate on. David Tennant’s
plimsoles will be hard to fi ll, but Matt Smith, the new Doctor is the youngest yet and rumoured to be perfect for the part. Again Danilo spared
no time in getting him into its calendar programme in readiness for his fi rst outing later this year.
Another heartthrob that shows no sign of letting up is Robert Pattinson from the hit movie franchise, Twilight. It seems Robert is every
teenage girl’s (and some boys no doubt) favourite vampire and his picture is set to adorn bedroom walls all over the UK.
And speaking of throbbing pulses, the guys and gals from Hollyoaks will also be generating a huge amount of interest as the months speed by.
“What we always try to do is give retailers the most popular, most saleable range of product they can get,” says Danilo’s head of licensing,
Trevor Jones. “We’re constantly looking forward to see who’s going to be hot or what the trends will be. For instance we’ve got the Football
World Cup coming up and we’re working hard on that, even though we don’t know who’s going to be in the fi nal squad yet! But it’s all part of
the game and in the end it means we are ensuring that retailers are going to get product they can sell for a proper margin.”
Tel: 0870 908 5557
Web: www.danilo.com
Pyramid
has been supporting the Three Lions
since 2004. If Fabio Cappello can
Whilst the so-called credit crunch has had an effect in the high
achieve the dream and steer Gerrard,
street, Pyramid International has had its best year ever with
Lampard and Rooney and all to be
regards calendar sales.
crowned champions then surely this
The outstanding title from the 2010 range has been the Twilight
would see another million selling
Saga’s New Moon, which registered record-breaking sales of over
property.
250,000 and was pretty much everyone’s best selling calendar.
Pyramids print range has also
The original Twilight movie was released in November 2008 and
enjoyed healthy sales and it has
turned into one of the biggest cult hits for years and an 18 month
especially been the offi cially licensed
calendar was released in February 2009 and reordered sales of
icons and brands that have been
over 100,000 between release and May 2009.
successful. Pyramid has now
Naturally enough a brand new 18 month calendar for New Moon
introduced a new range of 40x50cm
is being released in February and is set to repeat the success of
prints to compliment the 40x40cm,
previous calendars. Some of the best selling titles form the 2010
60x80cm and 95x33cm sizes. In
collection will also be available later this year such as Ferrari,
particular the iQuote print range
Audrey Hepburn, McLaren, Welsh Rugby Union, Victoria Frances,
in the 40cm x 40cm format, with
Bob Marley and Che Guevara.
the combination of famous icons
Not only has Pyramid had a successful year with calendars but
and their famous quotes with a
it has also been the biggest year with regards posters and two
contemporary design have also been
properties in particular, Twilight and Michael Jackson, which have
extremely successful. The range
sold well over a million posters across each license. The Twilight
includes Muhammad Ali, Bob Marley,
and New Moon posters have been the biggest selling poster
Ed Hardy, John Lennon, Hepburn,
license for years and with the DVD release for New Moon out in
Monroe and has been expanded
April and the third movie from the saga, Eclipse, getting its world
to 30 designs. Pyramid has also
wide cinematic release in June or July, the property is going to be
introduced a range of plastic frames,
high profi le for the rest of 2010.
with plexi-glass to fi t all their sizes of
The sales of Michael Jackson merchandise were simply
posters and prints.
phenomenal last year and the product continues to work in retail.
The 3D posters, which are
Pyramid has held the Michael Jackson license for three years and
printed on a plastic lenticular lense
his sad passing last June triggered a buying frenzy the world over,
to create the illusion of depth or
unlike anything Pyramid has known since forming in 1992.
movement have been amazingly
As the Pyramid International Group has unrivalled distribution
popular and with a standard 3D
directly into the world’s leading retailers via its partners, in the
retailing at £12.99, has been a huge
USA via Pyramid America, the UK & Eire via Pyramid International,
hit with public and retailers alike.
mainland Europe via Hole in the Wall and the Australian
The Michael Jackson 3D sold over
marketplace via Impact Posters, this enabled the Jackson product
40,000 pieces alone from July to December and there are now 50
to be accessible the world over within fi ve days of his tragic death.
designs in the range. The 3D’s have proven very popular in the
As for other posters Pyramid were at the forefront of the current
framing world as they look a stunning framed and do not need
trend of black and white images with a fl ash of colour in them and
glass making the margin of profi t even higher. Pyramid has now
the likes of ‘Red London Bus’, ‘Yellow Taxi’, or ‘Red Jacket Paris’
introduced a range of A3-sized 3D’s, which are proving equally
have been tremendous sellers. This range has expanded this year
popular.
to incorporate new poster designs as well as on prints. Other big
Not wanting to rest on their laurels Pyramid is introducing a
selling licenses on posters in 2009 included Top Gear, Marvel,
range of stationery this year starting with notebooks, popper fi les,
Victoria Frances, Scarface, Friends, Dr Who, Monroe, Hepburn to
pencil cases, pens, pencils and erasers all featuring images from
name a few. Anticipation for the World Cup will see the England
the Disney property A Nightmare Before Christmas. Pyramid will
FA license as one of the hottest properties around and Pyramid
also be distributing a range of Disney pens.
102 www.greetingstoday.co.uk
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