Page 16 - February 2010 The Resort Pronullssionalnulls Phone nullonull Fanull null1-4null-null25 February 2010 - Page 1null
null says, nullAnother factor to consider is the time The Power onullIntercenull Marketing Snullcial nullnullers to nullttract Prosnullctsnulland nullyers
and cost of serving a desnullop site to mobile custom- nullrough what null. nulleter Yesawich, nullesident, Ynullart- nullant to manulle special offers as a nullisitMobilenull
ers. nulle vast manullrity of the worldnulls mobile users do nership, nulllando, calls nullntercept Marnulleting,nullwith partner of your local null or nullnull nullis app will do
not have nullt-rate data pacnullagesnulleven those who
nullushed offers,nulla consumer can agree to accept that.
do are usually subnullct to restrictions on the nulluan-
offers for best deals in nulls nullegas, such as two for
tity of data they can download in a given month.
the price of one entrnulls at Mortonnulls. nullrenulls what they saynullnullnullisitors using nullisitMobilenull
nullr this reason alone, large desnullop nulleb sites are
can browse special offers from partners within your
highly undesirable for mobile customers.null
. Ynull esawich is one of worldnulls leading experts on destination nulluch as your resortnull nullch page they
travel and resort trends and opportunities, includ- view will display offers or ads they can clicnullon.
nullather, he notes, nullean, made-for-mobile pages,
ing those in shared ownership. null speanull regularly null theynulle interested in redeeming the offer, they
such as those found on .mobi sites, load nulluicnully and
at timeshare conferences, such as AnullAnulls Annual simply show that page to the vendor at the time of
will actively be sought out by a mobile audience.
nullnference each spring and nullterval nullternationalnulls redemption. nullis is a great way for industry part-
And remembernullif you donnullt offer great mobile
nullnullnullnullnullacation nullnership nullvestment nullnference ners to introduce their business to guests already in
experience, someone else will.null
nullevery fall. your destination.null
nullnullvs. Mobile Sitenullnulle or The nullst onullnullth
A new series of inullone apps from his nullm, being nulle developers also say, nullnulle nullisitMobilenullsolu-
nullorldsnull
developed nullintly with another company, is nullisit- tion includes a nullavorites page, where visitors can
MobilenullnullisitMobile.comnull nulle focus for this App save points of interest, offers and promotions all on
Mr. nulldderel recogninulls that every company is
nullatform is destination marnulleters, both nullnull nullon- one place, with a simple tap of the nullger.null
uninullue. null says, nullnulle mission is to try and under-
vention nullnullisitors nullreausnulland nullnull nullestination
stand your users and design mobile options that are
Marnulleting nullganinulltions. null its site, the company nullus, visitors probably already nullow how to use
compatible. null you have a heavily business-oriented
says it has nullhe innovative mobile travel solution the map feature, based on Google maps. nullnulley
clientele, you might have more nullacnullerry users.
serving the needs of tourists, destination marnulleters can navigate an unfamiliar destination using a very
us, tnull he time to build an inullone app might be
and local businesses. familiar applicationnullGoogle Maps. Not only will
wasted.null
your guests be able to explore your destination with
nullntent management is under the control of the ease, but this built-in map manulles it linullely that theynulll
null, however, you have a range of customers, he
local nullnullor nullnull nullisitMobile says the inullone app be utilinullng the nullisitMobilenullsolution frenulluently.null
believes nulla stand-alone mobile site will linullely be the
shows nulleverything your destination has to offer, nullst
most cost-efnullient and useful approach. dotMobinulls
a nullger tap away. nullenulle made an app for that.null nullinally, this will be branded for your overall desti-
nullstant Mobilinullr service tanulles an existing nulleb site
nation. As the site says, nullnullis is your solution, so it
and creates a mobile-ready version that will wornullon nulle local lead, whether nullnullor nullnull would wornull
should loonulllinulle your solution, so it does. nullen it
any nulleb-enabled phone. nullstant Mobilinullr nullhich with sellers of varied products or services at des- comes to the loonulland feel, thinnullof the nullisitMobi-
itself is free, after you secure your .mobi domainnullnull tinations that participate to generate sponsored lenull inullone app as an innovative extension of your
uses dotMobinulls award-winning nullviceAtlas product content. An example of how it wornullnullif you were brand. nullnulls custom designed for your destination,
to recogninull the phone renulluesting the site and in nullilliamsburg, a special offer from the popular nullat which means it incorporates your photography, lo-
serves a version that wornull on that specinull
nullnary restaurant could show up on your phone. gos and color schemes. nullmply put, itnulls your destina-
handset.null
nullat is highly targeted marnulleting. tionnulls ofnullial mobile platform.null
null says, nullnstant Mobilinullr is designed to mobilinull
nullannull to the way the app is set up, travelers will And you can decide how to capitalinull on its fea-
simple nulleb sites. More complex nulleb sites will linullely
be able to respond while they are in your area. null tures for your resort or attraction, while giving great
need to have a uninullue mobile nullisternullsite, since a
they can use nullisit Mobilenulls nullnullirtual Mobilenullfeature, value through other attractions near your site.
phone can tanulle advantage of items linulle Gnull and
combined with a phonenulls Gnull functionality, before
location-based services. nullese feature are probably
they leave home or at your resort, to place them- You may nulld it worthwhile to checnullit out at
very useful for travel-related companies.null
selves nullanywhere in the destination,nullsuch as your www.nullisitMobile.com, or call nullott Myers, partner
resort. and nullief nullformation nullnuller of Ynullartnership at
w Suitnull e It isnullCombine nullnull nullSocial Media
nullnullnullnullnullnull.
nulle example of using multiple online and mobile
nulleam me up, nullotty,nullbefore you manulle your trenull
media is what nulltarwood has done for its nulleferred
and manulle it a delight. nullis is the best current way Interactive Power
to do that, and a lot more certain.
Guest nullogram nullnullnullloyalty program. nulling nullddy
. Ynull esawich says, nullnullinnullabout the power of
interactivity. nullinnullabout nulllando. nullis technology
Media, New Yornullnullty nulluddymedia.comnull nulltarwood
nulle nullst two marnullets where these apps will be is about to revolutioninull how we engage people on
is building nullG through a combination of social
available in nullnull are Napa nullalley, through its their terms and time.null
media tools nullaceboonullnullnull nullripnullarenulland nullwitter,
Napa nullalley nullstination nulluncil nulltherenulls a Napa
plus an inullone app.
for that...nullor at least there will be very soonnulland nullone right,nullhe says, nullconsumers are even willing
nullilliamsburg, nullirginia. nullth have timeshare resorts, to pay premiums for what they buy.nullZafu lets you
nullddy Media recently issued a report on social
with nullilliamsburg a four-season destination with custominull your nullans. Macaroni Grill gives consum-
media with these conclusions about what they call
many pronullcts, plus a huge number of other leisure ers the ability to picnulltheir own pasta, meat, and
he nullcial Matnull hnull
options. sauce, and charges null more.
anded social media applications, or nullnullnull app-vertis-
As noted above, there are millions of inullones nullnd nullting in for advantages, such as special offers,
ingnullcampaigns, deliver nulltimes the number of im-
inullod nullouches, although those need to be in nullinulli may help to overcome certain obnullctions. nullesorts
pressions of traditional banner display campaigns
range, which is much more limited than cell cover- with attractive offers may be able to follow this
App-vnull ertising clients pay nullnullless for each en- agenull nullcause most mobile owners do not have path to new owners, and to add-on sales to current
gaged user than social media display advertisers those devices, the nullisitMobile platform provides for owners.
App-vnull ertising campaigns yield nullnull more en- text messages as well, so that those users who have
gaged users than social media display advertising opted in can be readily reached with brief, attractive nullt you need to be careful to avoid privacy and
campaigns
offers. other concerns, such as overexposure and wearing
out your potential welcome. nulltrong, valid, valuable
null an interview with nulle nullal.com, nullddy Medianulls
As the nullisitMobile website says, the app nullallows offers to prospects and owners may help you win
nullnull Minulle nullnullrow, says one of the nulleys to using
interactive exploration of the area using a Google and retain trust, too. nulley may even
social media as nullapp-vertisingnullis to nullanulle it engag-
Map-style interface. nullers can receive offers from increase your revenues and cus-
ing.nullnulls nullm seenull to do this when people are
destination partners, search for anything in your tomer and staff engagement.
willing to be marnulleted to, not when theynulle not in
destination and nulluicnully access their favorites page
the mood for ads.
containing saved offers or points of interest with null that happens, you could
nullst one touch. nulley can share any of this infor- tanulle a victory nullap for
nulle nullmnulls leisure and travel clients include nullsch
mation with friends and family instantly via text thatnullnull
nulltertainmentnulls nullanullorld and nullsch Gardens
messaging or email within the application. nulley
nulllso with a cross-platform social strategynull Atlantis
can also get weather and trafnull reports, nullt News
nullesort in the nullhamas nullsing the nullddy nullcial nullage
alerts and view current and future events.null
Management nullstemnull nullsneyland, nullur nullasons,
null essence, this is a way to bundle varied data in
nullrrahnulls and nulliceline.
easy ways for consum-
ers to use. nullstead
As nullddy Media demonstrates, an integrated me-
of going to multiple
dia approach can be useful. Also, be creativenullwhen
Alan N. Schlaifer is Principal, Law nullnulles of Alan N. Schlaifer, P.C., nullashinnullon,
website or apps, they
we made an online car reservation in nulllando, we
D.C. nulls focnull on the nullacation annullleisnulle innullstry inclnulles conullselinnull nullnullral
could rely heavily on
annullstate innullestinullations annulllitinullation, lenullislation, annullrenulllation on nullarienullnullnull
found attractive offers relating to potential stays at
your localenulls app null
eral, state annullinternational lenullal annullbnulliness issnulls. null yonullhanulle fnullther nullnullsnull
nullestgate nullesorts.
and appeal.
tions on any of the topics nullscnullsenull feel free to contact Mr. Schlaifer by phone
nullnullnullnullnullnullnullnullby fanullnullnullnullnullnullnullnullnullor by enullail at ANSchlaifernullol.com.
Published by The Trades Publishing Co. - www.TheTrades.com
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